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Strategy in airline loyaltyfrequent ...

Boer, Evert R. de.

Strategy in airline loyaltyfrequent flyer programs /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategy in airline loyaltyby Evert R. de Boer.
Reminder of title:	frequent flyer programs /
Author:	Boer, Evert R. de.
Published:	Cham :Springer International Publishing :2018.
Description:	xxxii, 268 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Frequent flyer programs.
Online resource:	http://dx.doi.org/10.1007/978-3-319-62600-0
ISBN:	9783319626000$q(electronic bk.)

Strategy in airline loyaltyfrequent flyer programs /
Boer, Evert R. de.

Strategy in airline loyaltyfrequent flyer programs /[electronic resource] :by Evert R. de Boer. - Cham :Springer International Publishing :2018. - xxxii, 268 p. :ill., digital ;24 cm.

1. Introduction -- 2. The different types of frequent flyer programs -- 3. Core elements of the frequent flyer program -- 4. The economics and accounting of frequent flyer programs -- 5. Exploring the eco-system of the frequent flyer program -- 6. Taking the frequent flyer program to measure -- 7. Trends and innovations -- 8. The standalone frequent flyer program -- 9. Future of the frequent flyer program -- 10. Conclusion.

This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.

ISBN: 9783319626000$q(electronic bk.)

Standard No.: 10.1007/978-3-319-62600-0doiSubjects--Topical Terms:

800934
Frequent flyer programs.

LC Class. No.: HF6161.A38 / B64 2018

Dewey Class. No.: 387.71

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245 1 0 $a Strategy in airline loyalty $h [electronic resource] : $b frequent flyer programs / $c by Evert R. de Boer.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Macmillan, $c 2018.
300 $a xxxii, 268 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Introduction -- 2. The different types of frequent flyer programs -- 3. Core elements of the frequent flyer program -- 4. The economics and accounting of frequent flyer programs -- 5. Exploring the eco-system of the frequent flyer program -- 6. Taking the frequent flyer program to measure -- 7. Trends and innovations -- 8. The standalone frequent flyer program -- 9. Future of the frequent flyer program -- 10. Conclusion.
520 $a This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the actual business world, it explores the key drivers and strategies of airline loyalty marketing today in an unprecedented manner. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines. Covering diverse angles ranging from behavioral economics, to accounting, and structural design, the book reviews every core aspect of frequent flyer programs and offers extensive frameworks and definitions. The book provides a useful and complete reference for researchers, and helps those interested in frequent flyer programs to develop a better understanding of their past, present and future.
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