國立高雄大學圖資館 |

Aligning business strategies and analyticsbridging between theory and practice /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Aligning business strategies and analyticsedited by Murugan Anandarajan, Teresa D. Harrison.
Reminder of title:	bridging between theory and practice /
other author:	Anandarajan, Murugan.
Published:	Cham :Springer International Publishing :2019.
Description:	xix, 211 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Business planning.
Online resource:	https://doi.org/10.1007/978-3-319-93299-6
ISBN:	9783319932996$q(electronic bk.)

Aligning business strategies and analyticsbridging between theory and practice /
Aligning business strategies and analyticsbridging between theory and practice /[electronic resource] :edited by Murugan Anandarajan, Teresa D. Harrison. - Cham :Springer International Publishing :2019. - xix, 211 p. :ill., digital ;24 cm. - Advances in analytics and data science,v.12522-0233 ;. - Advances in analytics and data science ;v.1..

Chapter 1: Aligning Business Strategies and Analytics: Bridging Between Theory and Practice -- Chapter 2: Cognitive Computing: Impacts on Financial Advice in Wealth Management -- Chapter 3: Living or Dying in the Mashup of American Financial Services: Literate Does Not Mean Competent -- Chapter 4: Improving Fleet Management Strategy and Operational Intelligence with Predictive Analytics -- Chapter 5: Aligning Data Analytics and Supply Chain Strategy in the Biopharmaceutical Industry -- Chapter 6: Importance of Project Management in Business Analytics: Academia and Real-world -- Chapter 7: A Review and Future Direction of Business Analytics Project Delivery -- Chapter 8: Aligning Operational Benefits of Big Data Analytics and Organizational Culture at WellSpan Health -- Chapter 9: HR Analytics: Human Capital Return on Investment, Productivity and Profit Sensitivity: A Case of Courtyard Marriott Newark at the University of Delaware -- Chapter 10: Delivering Internal Business Intelligence Services: How Different Strategies Allow Companies to Succeed by Failing Fast -- Chapter 11: Aligning Analytics with Marketing Strategy: Using Analytics to Drive Marketing Strategy with New Media Applications -- Chapter 12: Aligning Data Analytics and Strategy in the Chemical industry.

This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business. Business Analytics is an interactive process of analyzing and exploring enterprise data to find valuable insights that can be exploited for competitive advantage. However, to gain this advantage, organizations need to create a sophisticated analytical climate within which strategic decisions are made. As a result, there is a growing awareness that alignment among business strategies, business structures, and analytics are critical to effectively develop and deploy techniques to enhance an organization's decision-making capability. In the past, the relevance and usefulness of academic research in the area of alignment is often questioned by practitioners, but this book seeks to bridge this gap. Aligning Business Strategies and Analytics: Bridging Between Theory and Practice is comprised of twelve chapters, divided into three sections. The book begins by introducing business analytics and the current gap between academic training and the needs within the business community. Chapter 2 examines how the use of cognitive computing to improve financial advice can provide value for the financial intermediary and the end consumer. Chapter 3 discusses how technology is accelerating the growth of the financial advising industry at the same time that the wealth accumulated by older generations migrates slowly to younger generations. Chapter 4 focuses on a case study of ARI, a leading fleet management company, and explores the application of advanced analytics to various facets of the industry and the company's experience in aligning analytics with its business strategy. Chapter 5 provides the context for analytics in practice within the biopharmaceutical industry. Chapter 6 offers real-world examples of how project management professionals tackle big-data challenges in a rapidly evolving, data-rich environment. Chapter 7 explores the application of agile methodologies and principles to business analytics project delivery. Chapter 8 discusses the operational benefits that can be gained by implementing real-time, big data analytics in a healthcare setting and the concomitant influence of organizational culture on adoption of the technology. Chapter 9 provides a case study on human capital analytics and investigates if such analytics add new outlooks beyond the usual metrics used by lodging enterprises. Chapter 10 reviews the opportunities and potential shortfall influencing the impact of business intelligence and analytics services for a company's internal use. Chapter 11 highlights how new media marketing and analytics has fostered new insights about the customer journey, such as the creation of the loyalty loop and the need for alignment in marketing strategy. Finally the book concludes with a look at how data and analytics are playing a revolutionary role in strategy development in the chemical industry.

ISBN: 9783319932996$q(electronic bk.)

Standard No.: 10.1007/978-3-319-93299-6doiSubjects--Topical Terms:

199822
Business planning.

LC Class. No.: HQ30.28

Dewey Class. No.: 658.401

Aligning business strategies and analyticsbridging between theory and practice /
LDR:05560nmm a2200337 a 4500 001 552016
003 DE-He213
005 20190516163929.0
006 m d
007 cr nn 008maaau
008 191105s2019 gw s 0 eng d
020 $a 9783319932996$q(electronic bk.)
020 $a 9783319932989$q(paper)
024 7 $a 10.1007/978-3-319-93299-6 $2 doi
035 $a 978-3-319-93299-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HQ30.28
072 7 $a KJQ $2 bicssc
072 7 $a BUS070030 $2 bisacsh
072 7 $a KJQ $2 thema
082 0 4 $a 658.401 $2 23
090 $a HQ30.28 $b .A411 2019
245 0 0 $a Aligning business strategies and analytics $h [electronic resource] : $b bridging between theory and practice / $c edited by Murugan Anandarajan, Teresa D. Harrison.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2019.
300 $a xix, 211 p. : $b ill., digital ; $c 24 cm.
490 1 $a Advances in analytics and data science, $x 2522-0233 ; $v v.1
505 0 $a Chapter 1: Aligning Business Strategies and Analytics: Bridging Between Theory and Practice -- Chapter 2: Cognitive Computing: Impacts on Financial Advice in Wealth Management -- Chapter 3: Living or Dying in the Mashup of American Financial Services: Literate Does Not Mean Competent -- Chapter 4: Improving Fleet Management Strategy and Operational Intelligence with Predictive Analytics -- Chapter 5: Aligning Data Analytics and Supply Chain Strategy in the Biopharmaceutical Industry -- Chapter 6: Importance of Project Management in Business Analytics: Academia and Real-world -- Chapter 7: A Review and Future Direction of Business Analytics Project Delivery -- Chapter 8: Aligning Operational Benefits of Big Data Analytics and Organizational Culture at WellSpan Health -- Chapter 9: HR Analytics: Human Capital Return on Investment, Productivity and Profit Sensitivity: A Case of Courtyard Marriott Newark at the University of Delaware -- Chapter 10: Delivering Internal Business Intelligence Services: How Different Strategies Allow Companies to Succeed by Failing Fast -- Chapter 11: Aligning Analytics with Marketing Strategy: Using Analytics to Drive Marketing Strategy with New Media Applications -- Chapter 12: Aligning Data Analytics and Strategy in the Chemical industry.
520 $a This book examines issues related to the alignment of business strategies and analytics. Vast amounts of data are being generated, collected, stored, processed, analyzed, distributed and used at an ever-increasing rate by organizations. Simultaneously, managers must rapidly and thoroughly understand the factors driving their business. Business Analytics is an interactive process of analyzing and exploring enterprise data to find valuable insights that can be exploited for competitive advantage. However, to gain this advantage, organizations need to create a sophisticated analytical climate within which strategic decisions are made. As a result, there is a growing awareness that alignment among business strategies, business structures, and analytics are critical to effectively develop and deploy techniques to enhance an organization's decision-making capability. In the past, the relevance and usefulness of academic research in the area of alignment is often questioned by practitioners, but this book seeks to bridge this gap. Aligning Business Strategies and Analytics: Bridging Between Theory and Practice is comprised of twelve chapters, divided into three sections. The book begins by introducing business analytics and the current gap between academic training and the needs within the business community. Chapter 2 examines how the use of cognitive computing to improve financial advice can provide value for the financial intermediary and the end consumer. Chapter 3 discusses how technology is accelerating the growth of the financial advising industry at the same time that the wealth accumulated by older generations migrates slowly to younger generations. Chapter 4 focuses on a case study of ARI, a leading fleet management company, and explores the application of advanced analytics to various facets of the industry and the company's experience in aligning analytics with its business strategy. Chapter 5 provides the context for analytics in practice within the biopharmaceutical industry. Chapter 6 offers real-world examples of how project management professionals tackle big-data challenges in a rapidly evolving, data-rich environment. Chapter 7 explores the application of agile methodologies and principles to business analytics project delivery. Chapter 8 discusses the operational benefits that can be gained by implementing real-time, big data analytics in a healthcare setting and the concomitant influence of organizational culture on adoption of the technology. Chapter 9 provides a case study on human capital analytics and investigates if such analytics add new outlooks beyond the usual metrics used by lodging enterprises. Chapter 10 reviews the opportunities and potential shortfall influencing the impact of business intelligence and analytics services for a company's internal use. Chapter 11 highlights how new media marketing and analytics has fostered new insights about the customer journey, such as the creation of the loyalty loop and the need for alignment in marketing strategy. Finally the book concludes with a look at how data and analytics are playing a revolutionary role in strategy development in the chemical industry.
650 0 $a Business planning. $3 199822
650 0 $a Strategic planning. $3 191522
650 1 4 $a Big Data/Analytics. $3 742047
650 2 4 $a Business Information Systems. $3 274346
650 2 4 $a Operations Research/Decision Theory. $3 273963
700 1 $a Anandarajan, Murugan. $3 484634
700 1 $a Harrison, Teresa D. $3 832447
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Advances in analytics and data science ; $v v.1. $3 832448
856 4 0 $u https://doi.org/10.1007/978-3-319-93299-6
950 $a Business and Management (Springer-41169)