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Travel behaviour modification (TBM) ...

Basri, Nur Khairiyah.

Travel behaviour modification (TBM) program for adolescents in Penang Islandintervention ideas to promote sustainable transport /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Travel behaviour modification (TBM) program for adolescents in Penang Islandby Nur Sabahiah Abdul Sukor, Nur Khairiyah Basri.
Reminder of title:	intervention ideas to promote sustainable transport /
Author:	Sukor, Nur Sabahiah Abdul.
other author:	Basri, Nur Khairiyah.
Published:	Singapore :Springer Singapore :2019.
Description:	xv, 68 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	TransportationEnvironmental aspectsMalaysia
Online resource:	https://doi.org/10.1007/978-981-13-2505-2
ISBN:	9789811325052$q(electronic bk.)

Travel behaviour modification (TBM) program for adolescents in Penang Islandintervention ideas to promote sustainable transport /
Sukor, Nur Sabahiah Abdul.

Travel behaviour modification (TBM) program for adolescents in Penang Islandintervention ideas to promote sustainable transport /[electronic resource] :by Nur Sabahiah Abdul Sukor, Nur Khairiyah Basri. - Singapore :Springer Singapore :2019. - xv, 68 p. :ill., digital ;24 cm. - SpringerBriefs on case studies of sustainable development,2196-7830. - SpringerBriefs on case studies of sustainable development..

1 Sustainable transports -- 2 Adolescents as the target users for sustainable transports -- 3 Travel behaviour modification (TBM) programmes -- 4 Intervention programmes in penang island -- 5 Implication of travel behaviour modification (TBM) programme.

This book discusses the potential of travel behaviour modification (TBM) as a persuasive tool to promote low-carbon mobility among adolescents on Penang Island by highlighting the role of bus usage in a sustainable urban lifestyle. The participants of the Reduce Carbon Footprint Campaign, which aimed to create sustainable transport and pro-environmental awareness among adolescents, were recruited from secondary schools on Penang Island. Campaign materials, such as bus routes maps and discount travel cards for students, were provided by Rapid Penang, the leading bus operator in Penang. The campaign also involved several intervention programmes, including motivational sessions and classes for travel journey planning.

ISBN: 9789811325052$q(electronic bk.)

Standard No.: 10.1007/978-981-13-2505-2doiSubjects--Topical Terms:

832497
Transportation
--Environmental aspects--Malaysia

LC Class. No.: HE147.65 / .S856 2019

Dewey Class. No.: 388.04

Travel behaviour modification (TBM) program for adolescents in Penang Islandintervention ideas to promote sustainable transport /
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