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AI in marketing, sales and serviceho...

Gentsch, Peter.

AI in marketing, sales and servicehow marketers without a data science degree can use AI, big data and bots /

Record Type:	Electronic resources : Monograph/item
Title/Author:	AI in marketing, sales and serviceby Peter Gentsch.
Reminder of title:	how marketers without a data science degree can use AI, big data and bots /
Author:	Gentsch, Peter.
Published:	Cham :Springer International Publishing :2019.
Description:	xix, 271 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	MarketingData processing.
Online resource:	https://doi.org/10.1007/978-3-319-89957-2
ISBN:	9783319899572$q(electronic bk.)

AI in marketing, sales and servicehow marketers without a data science degree can use AI, big data and bots /
Gentsch, Peter.

AI in marketing, sales and servicehow marketers without a data science degree can use AI, big data and bots /[electronic resource] :by Peter Gentsch. - Cham :Springer International Publishing :2019. - xix, 271 p. :ill., digital ;24 cm.

1 AI eats the World -- 2 A Bluffer's Guide to AI, Algorithmics and Big Data -- 3 AI Business: Framework and Maturity Model -- 4 Conversational AI: How (Chat) Bots will reshape the Digital Experience -- 5 AI Best and Next Practices -- 6 Conclusion and Outlook: Algorithmic Business - Quo Vadis?.

AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses - Gentsch shows you how to make sure yours makes that transition better than your competitors.

ISBN: 9783319899572$q(electronic bk.)

Standard No.: 10.1007/978-3-319-89957-2doiSubjects--Topical Terms:

221562
Marketing
--Data processing.

LC Class. No.: HF5415.125 / .G468 2019

Dewey Class. No.: 658.802

AI in marketing, sales and servicehow marketers without a data science degree can use AI, big data and bots /
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520 $a AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and potential of AI and Algorithmics. It systematically draws together the technologies and methods of AI with clear business scenarios on an entrepreneurial level. With interviews and case studies from those cutting edge businesses and executives who are already leading the way, this book shows you: how customer and market potential can be automatically identified and profiled; how media planning can be intelligently automated and optimized with AI and Big Data; how (chat)bots and digital assistants can make communication between companies and consumers more efficient and smarter; how you can optimize Customer Journeys based on Algorithmics and AI; and how to conduct market research in more efficient and smarter way. A decade from now, all businesses will be AI businesses - Gentsch shows you how to make sure yours makes that transition better than your competitors.
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