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Selling sciencehow to use business s...

Judge, S. M.

Selling sciencehow to use business skills to win support for scientific research /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Selling scienceSteven Judge, Richard Lucas ; with a foreword by Paddy Regan.
Reminder of title:	how to use business skills to win support for scientific research /
Author:	Judge, S. M.
other author:	Lucas, Richard,
Published:	London :World Scientific Publishing Europe,c2019.
Description:	1 online resource (115 p.) :ill.
Subject:	Research, Industrial.
Online resource:	https://www.worldscientific.com/worldscibooks/10.1142/q0170#t=toc
ISBN:	9781786345738$q(electronic bk.)

Selling sciencehow to use business skills to win support for scientific research /
Judge, S. M.

Selling sciencehow to use business skills to win support for scientific research /[electronic resource] :Steven Judge, Richard Lucas ; with a foreword by Paddy Regan. - 1st ed. - London :World Scientific Publishing Europe,c2019. - 1 online resource (115 p.) :ill.

Includes bibliographical references and index.

"Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan. The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy."--

Electronic reproduction.
Singapore :
World Scientific,
[2018]

Mode of access: World Wide Web.

ISBN: 9781786345738$q(electronic bk.)Subjects--Topical Terms:

200252
Research, Industrial.

LC Class. No.: T175 / .J83 2019

Dewey Class. No.: 658.8

Selling sciencehow to use business skills to win support for scientific research /
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245 1 0 $a Selling science $h [electronic resource] : $b how to use business skills to win support for scientific research / $c Steven Judge, Richard Lucas ; with a foreword by Paddy Regan.
250 $a 1st ed.
260 $a London : $b World Scientific Publishing Europe, $c c2019.
300 $a 1 online resource (115 p.) : $b ill.
504 $a Includes bibliographical references and index.
520 $a "Applying for grants, bidding for project funding or helping to sell products are part of the day to day life of a research scientist. Drawing on experience at leading research institutes and companies, the authors of this book turned to best practice in marketing to make 'selling science' interesting and rewarding for scientists. The central thesis of the book is that effective marketing means planning for the impact of research, and this is a skill that every scientist can easily acquire. It sets out a structured approach, supported by tools, checklists and hints from experience so that delivering impact from research becomes 'just the way things are done around here'. Starting with gathering background information (in much the same way as preparing the introduction to a scientific paper), the book describes methods to analyse the data and to implement a communication plan. The book is a valuable resource for research scientists from any discipline, and for team leaders wanting to involve members of their team in developing their organization's strategy."-- $c Publisher's website.
533 $a Electronic reproduction. $b Singapore : $c World Scientific, $d [2018]
538 $a Mode of access: World Wide Web.
588 $a Description based on online resource; title from PDF title page (viewed August 31, 2018)
650 0 $a Research, Industrial. $3 200252
650 0 $a Science and industry. $3 190657
650 0 $a New products. $3 230671
650 0 $a Marketing. $3 182957
650 0 $a Electronic books. $3 242495
700 1 $a Lucas, Richard, $d 1952- $3 840081
856 4 0 $u https://www.worldscientific.com/worldscibooks/10.1142/q0170#t=toc