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Brands and cultural analysis

Berger, Arthur Asa.

Brands and cultural analysis

Record Type:	Electronic resources : Monograph/item
Title/Author:	Brands and cultural analysisby Arthur Asa Berger.
Author:	Berger, Arthur Asa.
Published:	Cham :Springer International Publishing :2019.
Description:	xxiii, 177 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Branding (Marketing)Social aspects.
Online resource:	https://doi.org/10.1007/978-3-030-24709-6
ISBN:	9783030247096$q(electronic bk.)

Brands and cultural analysis
Berger, Arthur Asa.

Brands and cultural analysis[electronic resource] /by Arthur Asa Berger. - Cham :Springer International Publishing :2019. - xxiii, 177 p. :ill., digital ;24 cm.

Part I: Theoretical Considerations -- 1. Introduction: Thinking About Brands -- 2. What is a Brand? A Semiotic Analysis -- 3. Brands and the Psyche -- 4. Brands in Society, Society in Brands -- 5. Marketing Brands -- 6. Brands in History, History in Brands -- 7. Language and Brands -- 8. Visual Branding: Logos, Icons and Images -- Part II: Applications -- 9. The Branded Self -- 10. San Francisco as a Brand -- 11. Japan as a Brand -- 12. Brand Competition: Cruises -- 13. Brand Sacrality -- 14. Brand Discourse -- 15. Brand and Myth -- 16. Coda.

This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.

ISBN: 9783030247096$q(electronic bk.)

Standard No.: 10.1007/978-3-030-24709-6doiSubjects--Topical Terms:

566037
Branding (Marketing)
--Social aspects.

LC Class. No.: HF5415.1255 / .B474 2019

Dewey Class. No.: 658.827

Brands and cultural analysis
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100 1 $a Berger, Arthur Asa. $3 764441
245 1 0 $a Brands and cultural analysis $h [electronic resource] / $c by Arthur Asa Berger.
260 $a Cham : $b Springer International Publishing : $b Imprint: Palgrave Pivot, $c 2019.
300 $a xxiii, 177 p. : $b ill., digital ; $c 24 cm.
505 0 $a Part I: Theoretical Considerations -- 1. Introduction: Thinking About Brands -- 2. What is a Brand? A Semiotic Analysis -- 3. Brands and the Psyche -- 4. Brands in Society, Society in Brands -- 5. Marketing Brands -- 6. Brands in History, History in Brands -- 7. Language and Brands -- 8. Visual Branding: Logos, Icons and Images -- Part II: Applications -- 9. The Branded Self -- 10. San Francisco as a Brand -- 11. Japan as a Brand -- 12. Brand Competition: Cruises -- 13. Brand Sacrality -- 14. Brand Discourse -- 15. Brand and Myth -- 16. Coda.
520 $a This book, written in an accessible style with numerous illustrations and with drawings by the author, discusses what brands are and the role brands play in American society and consumer cultures, in general. The book uses a cultural studies approach and draws upon concepts and theories from semiotics, psychoanalytic theory, sociological theory, discourse theory, and other related fields. It also quotes from a number of important thinkers whose ideas offer insights into various aspects of brands. Brands has chapters on topics such as what brands are, their role in society, brands and the psyche, brands and history, language and brands, the marketing of brands, brands and logos, the branded self, San Francisco and Japan as brands, brand sacrality, multi-modal discourse analysis and brands, and competition among brands.
650 0 $a Branding (Marketing) $x Social aspects. $3 566037
650 0 $a Business names $x Social aspects. $3 853783
650 1 4 $a Media and Communication. $3 742407
650 2 4 $a Popular Culture. $3 763075
650 2 4 $a American Culture. $3 745008
650 2 4 $a Digital/New Media. $3 764448
650 2 4 $a Branding. $3 779366
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
856 4 0 $u https://doi.org/10.1007/978-3-030-24709-6
950 $a Literature, Cultural and Media Studies (Springer-41173)