國立高雄大學圖資館 |

Language: English

Back

Marketing and smart technologiesproc...

(1998 :)

Marketing and smart technologiesproceedings of ICMarkTech 2019 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing and smart technologiesedited by Alvaro Rocha ... [et al.].
Reminder of title:	proceedings of ICMarkTech 2019 /
remainder title:	ICMarkTech 2019
other author:	Rocha, Alvaro.
corporate name:
Published:	Singapore :Springer Singapore :2020.
Description:	xxvi, 458 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Artificial intelligence
Online resource:	https://doi.org/10.1007/978-981-15-1564-4
ISBN:	9789811515644$q(electronic bk.)

Marketing and smart technologiesproceedings of ICMarkTech 2019 /
Marketing and smart technologiesproceedings of ICMarkTech 2019 /[electronic resource] :ICMarkTech 2019edited by Alvaro Rocha ... [et al.]. - Singapore :Springer Singapore :2020. - xxvi, 458 p. :ill. (some col.), digital ;24 cm. - Smart innovation, systems and technologies,v.1672190-3018 ;. - Smart innovation, systems and technologies ;v.12..

The Digital Advertising Conceptual Flow - A Literature Review -- Featured Snippets Results in Google Web Search: An Exploratory Study -- Willingness to pay a premium price for streaming services: the role of trust in services -- Websites as spaces of confluence: narratives and the pursuit of legitimacy -- User Behavior: The Case of Instagram -- The Influence of YouTubers in Consumer Behavior.

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

ISBN: 9789811515644$q(electronic bk.)

Standard No.: 10.1007/978-981-15-1564-4doiSubjects--Topical Terms:

252958
Artificial intelligence

LC Class. No.: Q334

Dewey Class. No.: 006.3

Marketing and smart technologiesproceedings of ICMarkTech 2019 /
LDR:02264nmm a2200349 a 4500 001 574200
003 DE-He213
005 20200317145036.0
006 m d
007 cr nn 008maaau
008 201007s2020 si s 0 eng d
020 $a 9789811515644$q(electronic bk.)
020 $a 9789811515637$q(paper)
024 7 $a 10.1007/978-981-15-1564-4 $2 doi
035 $a 978-981-15-1564-4
040 $a GP $c GP
041 0 $a eng
050 4 $a Q334
072 7 $a UYQ $2 bicssc
072 7 $a TEC009000 $2 bisacsh
072 7 $a UYQ $2 thema
082 0 4 $a 006.3 $2 23
090 $a Q334 $b .I61 2019
111 2 $n (3rd : $d 1998 : $c Amsterdam, Netherlands) $3 194767
245 1 0 $a Marketing and smart technologies $h [electronic resource] : $b proceedings of ICMarkTech 2019 / $c edited by Alvaro Rocha ... [et al.].
246 3 $a ICMarkTech 2019
260 $a Singapore : $b Springer Singapore : $b Imprint: Springer, $c 2020.
300 $a xxvi, 458 p. : $b ill. (some col.), digital ; $c 24 cm.
490 1 $a Smart innovation, systems and technologies, $x 2190-3018 ; $v v.167
505 0 $a The Digital Advertising Conceptual Flow - A Literature Review -- Featured Snippets Results in Google Web Search: An Exploratory Study -- Willingness to pay a premium price for streaming services: the role of trust in services -- Websites as spaces of confluence: narratives and the pursuit of legitimacy -- User Behavior: The Case of Instagram -- The Influence of YouTubers in Consumer Behavior.
520 $a This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2019), held at Maieutica Academic Campus (University Institute of Maia & Polytechnic Institute of Maia) in Maia, Portugal, from 27 to 29 November 2019. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
650 0 $a Artificial intelligence $3 252958
650 1 4 $a Computational Intelligence. $3 338479
650 2 4 $a Artificial Intelligence. $3 212515
650 2 4 $a Data Engineering. $3 839346
650 2 4 $a Data Mining and Knowledge Discovery. $3 275288
700 1 $a Rocha, Alvaro. $3 679729
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer eBooks
830 0 $a Smart innovation, systems and technologies ; $v v.12. $3 559898
856 4 0 $u https://doi.org/10.1007/978-981-15-1564-4
950 $a Intelligent Technologies and Robotics (Springer-42732)