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Enlightened marketing in challenging...

Academy of Marketing Science. (2019 :)

Enlightened marketing in challenging timesproceedings of the 2019 AMS World Marketing Congress (WMC) /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Enlightened marketing in challenging timesedited by Felipe Pantoja, Shuang Wu, Nina Krey.
Reminder of title:	proceedings of the 2019 AMS World Marketing Congress (WMC) /
other author:	Pantoja, Felipe.
Corporate Body:	Academy of Marketing Science.
Published:	Cham :Springer International Publishing :2020.
Description:	xliii, 630 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing
Online resource:	https://doi.org/10.1007/978-3-030-42545-6
ISBN:	9783030425456$q(electronic bk.)

Enlightened marketing in challenging timesproceedings of the 2019 AMS World Marketing Congress (WMC) /
Academy of Marketing Science.World Marketing CongressEdinburgh, Scotland)2019 :

Enlightened marketing in challenging timesproceedings of the 2019 AMS World Marketing Congress (WMC) /[electronic resource] :edited by Felipe Pantoja, Shuang Wu, Nina Krey. - Cham :Springer International Publishing :2020. - xliii, 630 p. :ill., digital ;24 cm. - Developments in marketing science: proceedings of the academy of marketing science,2363-6165. - Developments in marketing science: proceedings of the academy of marketing science..

This volume explores the interconnection of social, political, technological and economic challenges that impact consumer relationships, new product launches and consumer interests. Featuring contributions presented at the 2019 Academy of Marketing Science (AMS) World Marketing Congress (WMC) held in Edinburgh, Scotland, the theme of this proceedings draws from the Scottish Enlightenment movement of the mid-Eighteenth Century, which centered on ideas of liberty, progress and the scientific method. The core values of this movement are being challenged by the rapidly changing, globally shifting and digitally connected world. The contributions presented in this volume reflect and reframe the roles of marketers and marketing in incorporating and advancing the ideas of the Scottish Enlightenment within contemporary marketing theory and practice. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. The series deliver cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR) Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

ISBN: 9783030425456$q(electronic bk.)

Standard No.: 10.1007/978-3-030-42545-6doiSubjects--Topical Terms:

236505
Marketing

LC Class. No.: HF5411

Dewey Class. No.: 658.8

Enlightened marketing in challenging timesproceedings of the 2019 AMS World Marketing Congress (WMC) /
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