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Through a lens of scarcityhealth com...

Lanfer, Hanna Luetke.

Through a lens of scarcityhealth communication in a low-income context /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Through a lens of scarcityby Hanna Luetke Lanfer.
Reminder of title:	health communication in a low-income context /
Author:	Lanfer, Hanna Luetke.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2021.
Description:	xxi, 387 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Communication in medicine.
Online resource:	https://doi.org/10.1007/978-3-658-34914-1
ISBN:	9783658349141$q(electronic bk.)

Through a lens of scarcityhealth communication in a low-income context /
Lanfer, Hanna Luetke.

Through a lens of scarcityhealth communication in a low-income context /[electronic resource] :by Hanna Luetke Lanfer. - Wiesbaden :Springer Fachmedien Wiesbaden :2021. - xxi, 387 p. :ill., digital ;24 cm. - Gesundheit und Gesellschaft,2626-6180. - Gesundheit und Gesellschaft..

Introduction -- Strategic communication -- Scarcity -- Integrating poverty influences into communication campaign development -- Sierra Leone -- A qualitative study on health communication in a low-income context (Study 1) -- Field experiment of a communication campaign on hand hygiene (Study 2) -- Conclusion.

The conditions for strategic health communication campaigns as a public health tool are examined for low-income contexts. The theoretical framework drafts a socioecological model with an extension of poverty influences to bring into focus the dynamics of a resource-poor environment and its impact on health-related behaviours and health campaigns. The research design includes two studies conducted in Sierra Leone. Study 1 triangulated three qualitative methods to explore past and current health communication practice in Sierra Leone. Study 2 is a mixed-methods field experiment on handwashing which explored the effects of different campaign strategies. Results show that a community-based participatory approach with the inclusion of local leaders as health messengers was associated with higher chances of behaviour change than a non-treated setting. Further pathways for context-sensitive approaches for deprived audiences are suggested. About the author Hanna Luetke Lanfer holds an MA in Journalism (University of Groningen, Netherlands) and a Ph.D. in Health Communication from Erfurt University (Germany) with field studies conducted in Sierra Leone.

ISBN: 9783658349141$q(electronic bk.)

Standard No.: 10.1007/978-3-658-34914-1doiSubjects--Topical Terms:

202851
Communication in medicine.

LC Class. No.: R118

Dewey Class. No.: 610.7

Through a lens of scarcityhealth communication in a low-income context /
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