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Toolbox digital businessleadership, business models, technologies and change /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Toolbox digital businessby Ralf T. Kreutzer.
Reminder of title:	leadership, business models, technologies and change /
Author:	Kreutzer, Ralf.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2022.
Description:	xxi, 561 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Organizational changeManagement.
Online resource:	https://doi.org/10.1007/978-3-658-37017-6
ISBN:	9783658370176$q(electronic bk.)

Toolbox digital businessleadership, business models, technologies and change /
Kreutzer, Ralf.

Toolbox digital businessleadership, business models, technologies and change /[electronic resource] :by Ralf T. Kreutzer. - Wiesbaden :Springer Fachmedien Wiesbaden :2022. - xxi, 561 p. :ill. (some col.), digital ;24 cm. - Management for professionals,2192-810X. - Management for professionals..

Chapter 1. The world in transition -- Chapter 2. Analysis and design of a digital business performance -- Chapter 3. Eight fields of action for building digital excellence -- Chapter 4. Change management - shaping change processes successfully.

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

ISBN: 9783658370176$q(electronic bk.)

Standard No.: 10.1007/978-3-658-37017-6doiSubjects--Topical Terms:

200362
Organizational change
--Management.

LC Class. No.: HD58.8

Dewey Class. No.: 658.406

Toolbox digital businessleadership, business models, technologies and change /
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245 1 0 $a Toolbox digital business $h [electronic resource] : $b leadership, business models, technologies and change / $c by Ralf T. Kreutzer.
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505 0 $a Chapter 1. The world in transition -- Chapter 2. Analysis and design of a digital business performance -- Chapter 3. Eight fields of action for building digital excellence -- Chapter 4. Change management - shaping change processes successfully.
520 $a This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.
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