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Advanced digital marketing strategies in a data-driven era

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advanced digital marketing strategies in a data-driven eraJose Ramon Saura, Rey Juan Carlos University, Spain.
other author:	Saura, José Ramón,
Published:	Hershey :IGI Global Publisher of Timely Knowledge,2021
Description:	1 online resource (xix, 342 p.)
Subject:	Internet marketing.
Online resource:	https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8003-5
ISBN:	9781799880059 (ebk.)

Advanced digital marketing strategies in a data-driven era
Advanced digital marketing strategies in a data-driven era[electronic resource] /Jose Ramon Saura, Rey Juan Carlos University, Spain. - Hershey :IGI Global Publisher of Timely Knowledge,2021 - 1 online resource (xix, 342 p.) - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series..

Includes bibliographical references and index.

"This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"--

ISBN: 9781799880059 (ebk.)

LCCN: 2021017670Subjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HF5415.1265 / .A378 2021

Dewey Class. No.: 658.8/72

Advanced digital marketing strategies in a data-driven era
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020 $a 9781799880035 (hbk.)
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050 0 0 $a HF5415.1265 $b .A378 2021
082 0 0 $a 658.8/72 $2 23
245 0 0 $a Advanced digital marketing strategies in a data-driven era $h [electronic resource] / $c Jose Ramon Saura, Rey Juan Carlos University, Spain.
260 $a Hershey : $b IGI Global Publisher of Timely Knowledge, $c 2021
300 $a 1 online resource (xix, 342 p.)
490 0 $a Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.
504 $a Includes bibliographical references and index.
520 $a "This book offers a holistic overview of the main applications and uses of data sciences in digital marketing strategies and business models, analyzing the new strategies that influence digital marketing and offering insights related to the creation of innovative data-driven and knowledge discovery techniques applied to traditional and digital marketing strategies"-- $c Provided by publisher.
650 0 $a Internet marketing. $3 208232
650 0 $a Internet marketing $x Statistical methods. $3 927225
700 1 $a Saura, José Ramón, $d 1992- $3 927224
856 4 0 $u https://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-8003-5