國立高雄大學圖資館 |

Language: English

Back

Marketing analyticsstatistical tools for marketing and consumer behaviour using SPSS /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing analyticsJosé Marcos Carvalho de Mesquita and Erik Kostelijk.
Reminder of title:	statistical tools for marketing and consumer behaviour using SPSS /
Author:	Mesquita, José Marcos Carvalho de.
other author:	Kostelijk, Erik.
Published:	Abingdon, Oxon ;Routledge,2022.
Description:	1 online resource (ix, 200 p.) :ill.
Subject:	MarketingStatistical methods.
Online resource:	https://www.taylorfrancis.com/books/9781003196617
ISBN:	9781003196617$q(electronic bk.)

Marketing analyticsstatistical tools for marketing and consumer behaviour using SPSS /
Mesquita, José Marcos Carvalho de.

Marketing analyticsstatistical tools for marketing and consumer behaviour using SPSS /[electronic resource] :José Marcos Carvalho de Mesquita and Erik Kostelijk. - Abingdon, Oxon ;Routledge,2022. - 1 online resource (ix, 200 p.) :ill. - Business analytics.

"Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises, which require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics, by means of SPSS, in marketing and consumer research. Finally, there is a list of articles employing the technique, which can be used for furtherreading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real datasets to illustrate the techniques' applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes"--

ISBN: 9781003196617$q(electronic bk.)Subjects--Uniform Titles:

SPSS (Computer file)
Subjects--Topical Terms:

221561
Marketing
--Statistical methods.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.125 / .M473 2022eb

Dewey Class. No.: 658.8/342

Marketing analyticsstatistical tools for marketing and consumer behaviour using SPSS /
LDR:02552nmm a2200325 a 4500 001 662535
006 m d
007 cr nn muauu
008 241202s2022 enka ob 001 0 eng d
020 $a 9781003196617$q(electronic bk.)
020 $a 1003196616$q(electronic bk.)
020 $a 9781000481716$q(electronic bk. ;$qPDF)
020 $a 1000481719$q(electronic bk. ;$qPDF)
020 $a 9781000481747$q(electronic bk. ;$qEPUB)
020 $a 1000481743$q(electronic bk. ;$qEPUB)
020 $a 9781032052199
020 $a 1032052198
020 $a 9781032052182
020 $a 103205218X
035 $a (OCoLC)1273732179
035 $a 9781003196617
040 $a OCoLC-P $b eng $c OCoLC-P
041 0 $a eng
050 4 $a HF5415.125 $b .M473 2022eb
082 0 4 $a 658.8/342 $2 23
100 1 $a Mesquita, José Marcos Carvalho de. $3 974765
245 1 0 $a Marketing analytics $h [electronic resource] : $b statistical tools for marketing and consumer behaviour using SPSS / $c José Marcos Carvalho de Mesquita and Erik Kostelijk.
260 $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2022.
300 $a 1 online resource (ix, 200 p.) : $b ill.
490 0 $a Business analytics
520 $a "Marketing Analytics provides guidelines in the application of statistics using SPSS for students and professionals studying quantitative methods in Marketing and Consumer Behaviour. With simple language and a practical, screenshot-led approach, the book presents eleven multivariate techniques and the steps required to perform analysis. Each chapter contains a brief description of the technique, followed by the possible marketing research applications. One of these applications is then used in detail to illustrate its applicability in a research context, including the needed SPSS commands and illustrations. Each chapter also includes practical exercises, which require the readers to perform the technique and interpret the results, equipping students with the necessary skills to apply statistics, by means of SPSS, in marketing and consumer research. Finally, there is a list of articles employing the technique, which can be used for furtherreading. This textbook provides introductory material for advanced undergraduate and postgraduate students studying marketing and consumer analytics, teaching methods along with practical software-applied training using SPSS. Support material includes two real datasets to illustrate the techniques' applications and PowerPoint slides providing a step-by-step guide to the analysis and commented outcomes"-- $c Provided by publisher.
630 0 0 $a SPSS (Computer file) $3 185282
650 0 $a Marketing $x Statistical methods. $3 221561
650 0 $a Marketing $x Data processing. $3 221562
650 7 $a BUSINESS & ECONOMICS / Marketing / Research $2 bisacsh $3 643500
650 7 $a BUSINESS & ECONOMICS / Consumer Behavior $2 bisacsh $3 583368
650 7 $a BUSINESS & ECONOMICS / Statistics $2 bisacsh $3 584048
655 4 $a Electronic books. $2 local. $3 214472
700 1 $a Kostelijk, Erik. $3 974766
856 4 0 $u https://www.taylorfrancis.com/books/9781003196617