國立高雄大學圖資館 |

Green marketing and entrepreneurship

Record Type:	Electronic resources : Monograph/item
Title/Author:	Green marketing and entrepreneurshipby Arne Nygaard.
Author:	Nygaard, Arne.
Published:	Cham :Springer International Publishing :2024.
Description:	xv, 169 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Green marketing.
Online resource:	https://doi.org/10.1007/978-3-031-50333-7
ISBN:	9783031503337$q(electronic bk.)

Green marketing and entrepreneurship
Nygaard, Arne.

Green marketing and entrepreneurship[electronic resource] /by Arne Nygaard. - Cham :Springer International Publishing :2024. - xv, 169 p. :ill., digital ;24 cm.

Green Transition to Sustainable and Circular Economy -- Business Ethics, the Stakeholder Perspective and Circular Business Models -- Green Price and Product Strategy -- Green Promotion and Marketing Communication -- Green Supply Chain Management (Place) -- Stakeholder Analysis and Certification Strategy -- Green SWOT Analysis -- Green Segmentation, Targeting, and Strategic Positioning -- Authenticity, Blockchain Technology and Green Marketing.

This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses and organizations, equipping both companies and consumers with the knowledge needed to make well-informed decisions that drive positive market transformations. Providing a holistic understanding of sustainable and disruptive change processes for students and professionals, it looks into a spectrum of powerful strategies, ranging from green marketing approaches and segmentation techniques to the nuances of demarketing and green branding. Readers will uncover the critical role of companies and decision-makers in reshaping consumer behavior and supply chains, while navigating potential pitfalls like the "tragedy of the commons" and "greenwashing." Furthermore, they will gain valuable insights into how strategic positioning and targeted efforts can yield sustainable outcomes and increase consumer willingness to invest in environmentally conscious products. Green Marketing and Entrepreneurship allows readers to explore the profound impact of marketing strategies on the delicate balance of nature and discover actionable green marketing methodologies that can pave the way for a more sustainable and environmentally conscious world.

ISBN: 9783031503337$q(electronic bk.)

Standard No.: 10.1007/978-3-031-50333-7doiSubjects--Topical Terms:

207699
Green marketing.

LC Class. No.: HF5413

Dewey Class. No.: 658.802

Green marketing and entrepreneurship
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245 1 0 $a Green marketing and entrepreneurship $h [electronic resource] / $c by Arne Nygaard.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2024.
300 $a xv, 169 p. : $b ill., digital ; $c 24 cm.
505 0 $a Green Transition to Sustainable and Circular Economy -- Business Ethics, the Stakeholder Perspective and Circular Business Models -- Green Price and Product Strategy -- Green Promotion and Marketing Communication -- Green Supply Chain Management (Place) -- Stakeholder Analysis and Certification Strategy -- Green SWOT Analysis -- Green Segmentation, Targeting, and Strategic Positioning -- Authenticity, Blockchain Technology and Green Marketing.
520 $a This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses and organizations, equipping both companies and consumers with the knowledge needed to make well-informed decisions that drive positive market transformations. Providing a holistic understanding of sustainable and disruptive change processes for students and professionals, it looks into a spectrum of powerful strategies, ranging from green marketing approaches and segmentation techniques to the nuances of demarketing and green branding. Readers will uncover the critical role of companies and decision-makers in reshaping consumer behavior and supply chains, while navigating potential pitfalls like the "tragedy of the commons" and "greenwashing." Furthermore, they will gain valuable insights into how strategic positioning and targeted efforts can yield sustainable outcomes and increase consumer willingness to invest in environmentally conscious products. Green Marketing and Entrepreneurship allows readers to explore the profound impact of marketing strategies on the delicate balance of nature and discover actionable green marketing methodologies that can pave the way for a more sustainable and environmentally conscious world.
650 0 $a Green marketing. $3 207699
650 0 $a Entrepreneurship. $3 183598
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650 2 4 $a Industrial Management. $3 910688
650 2 4 $a Corporate Communication. $3 924029
650 2 4 $a Industrial Organization. $3 274114
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773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-031-50333-7
950 $a Business and Management (SpringerNature-41169)