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Modern health care marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Modern health care marketingGamini Gunawardane.
作者:	Gunawardane, Gamini.
出版者:	Singapore ;World Scientific,c2020.
面頁冊數:	1 online resource.
標題:	Medical careMarketing.
電子資源:	https://www.worldscientific.com/worldscibooks/10.1142/11250#t=toc
ISBN:	9789813279520$q(electronic bk.)

Modern health care marketing
Gunawardane, Gamini.

Modern health care marketing[electronic resource] /Gamini Gunawardane. - 1st ed. - Singapore ;World Scientific,c2020. - 1 online resource.

Includes bibliographical references and index.

"A useful practitioner guide for those working in health care organizations Updated coverage to the recent developments in the health care industry Discussion on health care marketing issues are backed by scholarly publications, industry expert opinions, surveys, case studies and real-world best practices"--

ISBN: 9789813279520$q(electronic bk.)

LCCN: 2020014381Subjects--Topical Terms:

251260
Medical care
--Marketing.

LC Class. No.: RA410.56

Dewey Class. No.: 362.1068/8

National Library of Medicine Call No.: W 74.1

Modern health care marketing
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010 $a 2020014381
020 $a 9789813279520$q(electronic bk.)
020 $a 9789813279537$q(ebook other)
020 $z 9789813279513$q(hardcover)
035 $a 21480225
040 $a DNLM/DLC $b eng $c DLC
041 0 $a eng
050 0 0 $a RA410.56
060 1 0 $a W 74.1
082 0 0 $a 362.1068/8 $2 23
100 1 $a Gunawardane, Gamini. $3 976605
245 1 0 $a Modern health care marketing $h [electronic resource] / $c Gamini Gunawardane.
250 $a 1st ed.
260 $a Singapore ; $a Hackensack, NJ : $b World Scientific, $c c2020.
300 $a 1 online resource.
504 $a Includes bibliographical references and index.
520 $a "A useful practitioner guide for those working in health care organizations Updated coverage to the recent developments in the health care industry Discussion on health care marketing issues are backed by scholarly publications, industry expert opinions, surveys, case studies and real-world best practices"-- $c Provided by publisher.
588 $a Description based on print version record.
650 0 $a Medical care $x Marketing. $3 251260
650 1 2 $a Marketing of Health Services $x methods. $3 541508
650 2 2 $a Health Care Sector. $3 648852
650 2 2 $a Internationality. $3 319182
856 4 0 $u https://www.worldscientific.com/worldscibooks/10.1142/11250#t=toc

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