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Multisensory design of retail environmentsvision, sound, and scent /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Multisensory design of retail environmentsby Marko Sarstedt, Monika Imschloss, Susanne Adler.
Reminder of title:	vision, sound, and scent /
Author:	Sarstedt, Marko.
other author:	Imschloss, Monika.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2024.
Description:	xvi, 83 p. :ill. (chiefly color), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing.
Online resource:	https://doi.org/10.1007/978-3-658-45678-8
ISBN:	9783658456788$q(electronic bk.)

Multisensory design of retail environmentsvision, sound, and scent /
Sarstedt, Marko.

Multisensory design of retail environmentsvision, sound, and scent /[electronic resource] :by Marko Sarstedt, Monika Imschloss, Susanne Adler. - Second edition. - Wiesbaden :Springer Fachmedien Wiesbaden :2024. - xvi, 83 p. :ill. (chiefly color), digital ;24 cm. - Science meets practice,2730-7158. - Science meets practice..

1. Experience retail environments with (almost) all senses -- 2. Vision -- 3. Sound -- 4. Scent -- 5. The interaction of different sensory stimuli.

Online retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. The second edition comes with an advanced coverage of various topics such as technology use in retail environments and includes new case studies.

ISBN: 9783658456788$q(electronic bk.)

Standard No.: 10.1007/978-3-658-45678-8doiSubjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / .S37 2024

Dewey Class. No.: 658.8

Multisensory design of retail environmentsvision, sound, and scent /
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