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An introduction to behavioral finance and asset managementa guide for students and professionals in wealth management /

Record Type:	Electronic resources : Monograph/item
Title/Author:	An introduction to behavioral finance and asset managementby Yannick Coulon.
Reminder of title:	a guide for students and professionals in wealth management /
Author:	Coulon, Yannick.
Published:	Cham :Springer Nature Switzerland :2024.
Description:	xvii, 118 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Portfolio managementPsychological aspects.
Online resource:	https://doi.org/10.1007/978-3-031-72553-1
ISBN:	9783031725531$q(electronic bk.)

An introduction to behavioral finance and asset managementa guide for students and professionals in wealth management /
Coulon, Yannick.

An introduction to behavioral finance and asset managementa guide for students and professionals in wealth management /[electronic resource] :by Yannick Coulon. - Cham :Springer Nature Switzerland :2024. - xvii, 118 p. :ill. (some col.), digital ;24 cm.

Chapter 1: Introduction to Behavioral Finance -- Chapter 2: Behavioral Questionnaire -- Chapter 3: Essential Behavioral Biases -- Chapter 4: The Prospect Theory -- Chapter 5: Essential Principles of Wealth Management Undermined -- Chapter 6: Investment Solutions -- Chapter 7: Conclusion.

This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect Theory. Additionally, it establishes fundamental rules for improving the structuring and protection of wealth. Despite its practical and didactic aspects, the book is accessible without sacrificing the depth of the subject. Aimed at students, asset managers, financial advisors, and investors, the book explores the behavioral approach on financial decisions and examines the psychology around investor behavior. Yannick Coulon has 15 years of banking experience with both the Suez Group in France and UBS in Switzerland and 10 years of experience with Iomega Corporation as product manager for the Zip Drive in Europe. He also teaches corporate and behavioral finance at various business and engineering schools in Brittany, France. He owns and manages four golf courses with his brother in western and southern France. He, therefore, has dual experience in teaching and managing small private companies.

ISBN: 9783031725531$q(electronic bk.)

Standard No.: 10.1007/978-3-031-72553-1doiSubjects--Topical Terms:

755763
Portfolio management
--Psychological aspects.

LC Class. No.: HG4529.5

Dewey Class. No.: 332.6

An introduction to behavioral finance and asset managementa guide for students and professionals in wealth management /
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505 0 $a Chapter 1: Introduction to Behavioral Finance -- Chapter 2: Behavioral Questionnaire -- Chapter 3: Essential Behavioral Biases -- Chapter 4: The Prospect Theory -- Chapter 5: Essential Principles of Wealth Management Undermined -- Chapter 6: Investment Solutions -- Chapter 7: Conclusion.
520 $a This book introduces readers to behavioral finance applied to wealth management. It explains essential behavioral biases and their damaging consequences including financial bubbles, and Prospect Theory. Additionally, it establishes fundamental rules for improving the structuring and protection of wealth. Despite its practical and didactic aspects, the book is accessible without sacrificing the depth of the subject. Aimed at students, asset managers, financial advisors, and investors, the book explores the behavioral approach on financial decisions and examines the psychology around investor behavior. Yannick Coulon has 15 years of banking experience with both the Suez Group in France and UBS in Switzerland and 10 years of experience with Iomega Corporation as product manager for the Zip Drive in Europe. He also teaches corporate and behavioral finance at various business and engineering schools in Brittany, France. He owns and manages four golf courses with his brother in western and southern France. He, therefore, has dual experience in teaching and managing small private companies.
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