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Absolute essentials of marketing research

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Absolute essentials of marketing researchBonita M. Kolb.
作者:	Kolb, Bonita M.
出版者:	Abingdon, Oxon ;Routledge,2022.
面頁冊數:	1 online resource (113 p.)
標題:	Marketing research.
電子資源:	https://www.taylorfrancis.com/books/9781003165194
ISBN:	9781003165194$q(ebook)

Absolute essentials of marketing research
Kolb, Bonita M.

Absolute essentials of marketing research[electronic resource] /Bonita M. Kolb. - Abingdon, Oxon ;Routledge,2022. - 1 online resource (113 p.) - Absolute essentials of business and management.

Includes bibliographical references and index.

"This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused in on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module"--

ISBN: 9781003165194$q(ebook)Subjects--Topical Terms:

200345
Marketing research.
Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.2 / .K588 2022eb

Dewey Class. No.: 658.8/3

Absolute essentials of marketing research
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245 1 0 $a Absolute essentials of marketing research $h [electronic resource] / $c Bonita M. Kolb.
260 $a Abingdon, Oxon ; $a New York, NY : $b Routledge, $c 2022.
300 $a 1 online resource (113 p.)
490 0 $a Absolute essentials of business and management
504 $a Includes bibliographical references and index.
520 $a "This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations. Each chapter starts with an essential summary and ends with discussion questions that can be used as a teaching resource. Worksheets are also provided as a supplementary resource, which can be used to build a marketing research plan. Focused in on the core aspects of the subject, this is a perfect complement to the larger texts available, suitable for any undergraduate or postgraduate Marketing Research module"-- $c Provided by publisher.
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