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Cases on effective digital marketing...

IGI Global Scientific Publishing.

Cases on effective digital marketing for competitive organizations

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Cases on effective digital marketing for competitive organizationsSara Santos, José Duarte Santos, Paulo Botelho Pires, Inês Veiga Pereira, editors.
其他作者:	Pereira, Ines Veiga,
出版者:	Hershey, Pennsylvania :IGI Global Scientific Publishing,2025.
面頁冊數:	1 online resource (xvi, 430 p.) :ill.
標題:	Internet marketingCase studies.
電子資源:	http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/979-8-3693-5395-0
ISBN:	9798369353974$q(ebook)

Cases on effective digital marketing for competitive organizations
Cases on effective digital marketing for competitive organizations[electronic resource] /Sara Santos, José Duarte Santos, Paulo Botelho Pires, Inês Veiga Pereira, editors. - Hershey, Pennsylvania :IGI Global Scientific Publishing,2025. - 1 online resource (xvi, 430 p.) :ill.

Includes bibliographic references and index.

Preface -- Chapter 1. BCS Data: From Analysis to Action - High-Impact Digital Marketing Strategies in the SaaS Market -- Chapter 2. Beyond Binge-Watching: How Netflix Can Adapt Its Digital Marketing Strategy for Long-Term Success --Chapter 3. Content Marketing on Instagram: The Case of an Architecture and Interiors Company -- Chapter 4. Digital Marketing Strategies in Sustainable Tourism: The Role of the Metaverse -- Chapter 5. Digital Transformation for DIY BusinessSustainability and Growth in Emerging Markets -- Chapter 6. Eco-Stories That Stick: Sustainability-Focused Digital Marketing Strategies by Rustic Hue -- Chapter 7. Exploring Social Responsibility and Social Media Engagement: The Case of Portuguese Sustainable Fashion Brands -- Chapter 8. Harmonizing Sensory Experiences: The Crucial Role of Audio and Visual Cues in Luxury Digital Marketing -- Chapter 9. Optimizing Social Media Strategies for Enhanced Performance: A Case Studyofthe Florist -- Chapter 10. ProUban Apparel Brand: Functional Apparel - Internationalization Through Digital Media -- Chapter 11. The Role of Sustainable Communication in Distancing a Brand From its Fast Fashion Reputation: Zara Case Study -- Compilation of References -- About the Contributors -- Index.

"The book's main objective is to present several cases of companies/brands using digital marketing in different industries, allowing readers to develop/deepen knowledge and skills in the various dimensions of digital marketing, namely from a strategic, tactical and operational perspective"--

Mode of access: World Wide Web.

ISBN: 9798369353974$q(ebook)Subjects--Topical Terms:

437376
Internet marketing
--Case studies.Subjects--Index Terms:

Artificial Intelligence in Digital Marketing.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.1265 / .C377 2025eb

Dewey Class. No.: 658.8/72

Cases on effective digital marketing for competitive organizations
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653 $a Artificial Intelligence in Digital Marketing.
653 $a Consumer Behavior Evolution.
653 $a Digital Marketing Complexity.
653 $a Effective Marketing Strategies.
653 $a Emerging Technologies in Marketing.
653 $a Engaging Target Audience.
653 $a Marketing Competitiveness.
653 $a Mastering Storytelling in Marketing.
653 $a Navigating Digital Channels.
653 $a Real-World Case Studies.
653 $a Strategic Marketing Implementation.
653 $a Tangible Results in Digital Marketing.
653 $a Technological Innovations in Marketing.
653 $a Transformative Potential of Marketing.
653 $a Unlocking Marketing Success.
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700 1 $a Santos, Jose Duarte, $d 1966- $e editor. $3 867668
700 1 $a Santos, Sara, $d 1985- $3 995060
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