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B2B marketing guidebook.Vol. 2,Advanced B2B marketing tactics, AI, and case studies

Record Type:	Electronic resources : Monograph/item
Title/Author:	B2B marketing guidebook.edited by Uwe Seebacher.
remainder title:	Advanced B2B marketing tactics, AI, and case studies
other author:	Seebacher, Uwe G.
Published:	Cham :Springer Nature Switzerland :2025.
Description:	xv, 737 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Industrial marketing.
Online resource:	https://doi.org/10.1007/978-3-031-91195-8
ISBN:	9783031911958$q(electronic bk.)

B2B marketing guidebook.Vol. 2,Advanced B2B marketing tactics, AI, and case studies
B2B marketing guidebook.Vol. 2,Advanced B2B marketing tactics, AI, and case studies[electronic resource] /Advanced B2B marketing tactics, AI, and case studiesedited by Uwe Seebacher. - Second edition. - Cham :Springer Nature Switzerland :2025. - xv, 737 p. :ill., digital ;24 cm. - Contributions to management science,2197-716X. - Contributions to management science..

The future of B2B marketing isn't coming - it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing. This edition is packed with AI/PI-driven methods, advanced digital tactics, and best-in-class case studies from global leading companies such as Daikin, Mayr, Predictores, SK Laser, Thyssenkrupp and Würth to help B2B professionals scale growth, deepen relevance, and lead in a data-first world. Whether building a smarter lead generation engine, optimizing touchpoints, embracing account-based strategies, or navigating social selling and influencer marketing, this book provides the frameworks, tools, and insights to turn vision into reality. Readers will learn how to ignite digital growth, master touchpoint performance management, and align content strategy with AI. Essential for CMOs, marketing professionals, strategists, and consultants, this volume is a must-have for moving from theory to results. Volume 1 gave you the roadmap. Volume 2 gives you the tools to drive it.

ISBN: 9783031911958$q(electronic bk.)

Standard No.: 10.1007/978-3-031-91195-8doiSubjects--Topical Terms:

202058
Industrial marketing.

LC Class. No.: HF5415.1263

Dewey Class. No.: 658.804

B2B marketing guidebook.Vol. 2,Advanced B2B marketing tactics, AI, and case studies
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