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Advances in national brand and private label marketing12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in national brand and private label marketingedited by Raj Sethuraman, Juan Carlos Gázquez-Abad, José Luis Ruiz-Real.
Reminder of title:	12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 /
other author:	Sethuraman, Raj.
corporate name:
Published:	Cham :Springer Nature Switzerland :2025.
Description:	xiv, 121 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Branding (Marketing)
Online resource:	https://doi.org/10.1007/978-3-031-97133-4
ISBN:	9783031971334$q(electronic bk.)

Advances in national brand and private label marketing12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 /
Advances in national brand and private label marketing12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 /[electronic resource] :edited by Raj Sethuraman, Juan Carlos Gázquez-Abad, José Luis Ruiz-Real. - Cham :Springer Nature Switzerland :2025. - xiv, 121 p. :ill. (some col.), digital ;24 cm. - Springer proceedings in business and economics,2198-7254. - Springer proceedings in business and economics..

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers, and national brand managers. The three-day event covered a wide range of topics from various fields including retailing, marketing, general business, psychology, economics, and statistics. The conference addressed diverse areas of application such as customer journey, sustainability, the metaverse, online grocery retailing, assortment branding strategies, innovation, labeling, and co-creation, among others. A wide variety of theoretical and methodological approaches have been used in these areas. This volume presents the proceedings of the 2025 NB&PL marketing conference in a collection of original, rigorous, and relevant contributions.

ISBN: 9783031971334$q(electronic bk.)

Standard No.: 10.1007/978-3-031-97133-4doiSubjects--Topical Terms:

266407
Branding (Marketing)

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.8

Advances in national brand and private label marketing12th International Conference on Global Retail Brand Management, Dallas, Texas, USA, 2025 /
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