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Quick guide to content marketing for B2B small and medium-sized enterpriseshow SMEs can gain more visibility on the market /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Quick guide to content marketing for B2B small and medium-sized enterprisesby Uwe Kleinkes.
其他題名:	how SMEs can gain more visibility on the market /
作者:	Kleinkes, Uwe.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2025.
面頁冊數:	xi, 137 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Internet marketing.
電子資源:	https://doi.org/10.1007/978-3-658-48970-0
ISBN:	9783658489700$q(electronic bk.)

Quick guide to content marketing for B2B small and medium-sized enterpriseshow SMEs can gain more visibility on the market /
Kleinkes, Uwe.

Quick guide to content marketing for B2B small and medium-sized enterpriseshow SMEs can gain more visibility on the market /[electronic resource] :by Uwe Kleinkes. - Wiesbaden :Springer Fachmedien Wiesbaden :2025. - xi, 137 p. :ill., digital ;24 cm.

More visibility in the market with content marketing -- Compact foundational knowledge -- Rules for content marketing in B2B SMEs -- Content marketing in five steps: goals, analysis, planning, production, management -- Generative AI in content marketing: tools, prompting, areas of application, ethics, data protection, copyright -- Practical example.

This Quick Guide is the ideal resource for small and medium-sized B2B companies looking to boost their market visibility through content marketing. It provides a clear structure for beginners and time-constraint marketing professionals, covering all key steps-from setting goals and analysis to planning, production, and management-while addressing the unique characteristics of the B2B sector. This edition introduces the topic of generative AI and its effective use in content marketing is thoroughly explored. The author explains how to use AI tools effectively and covers optimal prompting strategies and areas of application. Important topics such as ethics, data protection and copyright are also addressed. Contents Rules for content marketing in B2B SMEs Content marketing in five steps: goals, analysis, planning, production, management Generative AI in content marketing: tools, prompting, applications, ethics, data protection, copyright The Author Prof. Dr. Uwe Kleinkes is a professor of technology marketing at Hamm-Lippstadt University of Applied Sciences and has many years of experience in B2B marketing in various roles for small and medium-sized companies. He also successfully led marketing efforts for over 300 international SMEs as a part of a business network. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

ISBN: 9783658489700$q(electronic bk.)

Standard No.: 10.1007/978-3-658-48970-0doiSubjects--Topical Terms:

208232
Internet marketing.

LC Class. No.: HF5415.1265

Dewey Class. No.: 658.872

Quick guide to content marketing for B2B small and medium-sized enterpriseshow SMEs can gain more visibility on the market /
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