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Marketing tourism and hospitalityconcepts and cases /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing tourism and hospitalityby Richard George.
其他題名:	concepts and cases /
作者:	George, Richard.
出版者:	Cham :Springer Nature Switzerland :2025.
面頁冊數:	xxix, 484 p. :ill. (chiefly color), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	TourismMarketing.
電子資源:	https://doi.org/10.1007/978-3-031-65983-6
ISBN:	9783031659836$q(electronic bk.)

Marketing tourism and hospitalityconcepts and cases /
George, Richard.

Marketing tourism and hospitalityconcepts and cases /[electronic resource] :by Richard George. - Second edition. - Cham :Springer Nature Switzerland :2025. - xxix, 484 p. :ill. (chiefly color), digital ;24 cm.

Part I: Understanding Marketing in the Tourism and Hospitality Industry -- Chapter 1: Tourism and Hospitality Marketing Principles -- Chapter 2: Characteristics of Tourism and Hospitality Marketing -- Part 2: Understanding the Tourism and Hospitality Market -- Chapter 3: Tourism and Hospitality Consumer Behaviour -- Chapter 4: Tourism and Hospitality Marketing Research -- Part 3: Designing the Tourism and Hospitality Marketing Strategy -- Chapter 5: Tourism and Hospitality Marketing Planning -- Chapter 6: The Tourism and Hospitality Marketing Environment -- Chapter 7: Market Segmentation, Targeting, and Positioning. -Part 4: Implementing the Tourism and Hospitality Marketing Mix -- Chapter 8: Tourism and Hospitality Products, Branding, and Pricing -- Chapter 9: Tourism Distribution -- Chapter 10: Promoting and Advertising Tourism and Hospitality Products -- Chapter 11: Designing the Tourism and Hospitality Promotions Mix -- Chapter 12: Digital Marketing in Tourism and Hospitality. -Part 5: Understanding Tourism and Hospitality Marketing Issues -- Chapter 13: Quality Service Experiences through Internal and Relationship Marketing -- Chapter 14: Marketing Tourism Destinations -- chapter 15: Socially Responsible Marketing.

ISBN: 9783031659836$q(electronic bk.)

Standard No.: 10.1007/978-3-031-65983-6doiSubjects--Topical Terms:

193448
Tourism
--Marketing.

LC Class. No.: G155.A1

Dewey Class. No.: 338.4791

Marketing tourism and hospitalityconcepts and cases /
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