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Social media and crisis communication in the cruise industryanalysing the effects of the Covid-19 pandemic /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Social media and crisis communication in the cruise industryby Ginevra Testa.
其他題名:	analysing the effects of the Covid-19 pandemic /
作者:	Testa, Ginevra.
出版者:	Cham :Springer Nature Switzerland :2025.
面頁冊數:	xxvi, 214 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Communication in crisis management.
電子資源:	https://doi.org/10.1007/978-3-031-83896-5
ISBN:	9783031838965$q(electronic bk.)

Social media and crisis communication in the cruise industryanalysing the effects of the Covid-19 pandemic /
Testa, Ginevra.

Social media and crisis communication in the cruise industryanalysing the effects of the Covid-19 pandemic /[electronic resource] :by Ginevra Testa. - Cham :Springer Nature Switzerland :2025. - xxvi, 214 p. :ill. (some col.), digital ;24 cm. - International series in advanced management studies,2366-8822. - International series in advanced management studies..

1. The Importance of Crisis Communication -- 2. Crisis Communication and Social Media -- 3. Crisis Communication and Health Crises: A Systematic Literature Review -- 4. Social-Media Crisis Communication in the Tourism and Hospitality Sector: An Empirical Investigation in the Cruise Industry -- 5. Cruise Lines' Crisis Communication Strategies on X During the Pandemic: Results of Content Analysis -- 6. Efficacy of Cruise Lines' Crisis Communication Strategies During the Pandemic: Results of Sentiment Analysis -- 7. Conclusion.

This academic monograph examines the crisis communication response strategies employed by the cruise industry on social media following the COVID-19 pandemic. Focusing on social media platform X, the author conducted a content analysis of the top three cruise lines' strategies using NVivo software and assessed public sentiment and emotions through comments using KNIME and R software. The findings identify the most effective strategies for generating positive public sentiment and favourable emotions, contributing to faster business recovery. The book enhances Situational Crisis Communication Theory and offers practical guidance for managers to improve crisis resilience in the face of crises of such magnitude and duration. This work uniquely combines corporate and consumer perspectives to assess the effectiveness of crisis communication.

ISBN: 9783031838965$q(electronic bk.)

Standard No.: 10.1007/978-3-031-83896-5doiSubjects--Topical Terms:

775760
Communication in crisis management.

LC Class. No.: HD49.3

Dewey Class. No.: 658.405

Social media and crisis communication in the cruise industryanalysing the effects of the Covid-19 pandemic /
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520 $a This academic monograph examines the crisis communication response strategies employed by the cruise industry on social media following the COVID-19 pandemic. Focusing on social media platform X, the author conducted a content analysis of the top three cruise lines' strategies using NVivo software and assessed public sentiment and emotions through comments using KNIME and R software. The findings identify the most effective strategies for generating positive public sentiment and favourable emotions, contributing to faster business recovery. The book enhances Situational Crisis Communication Theory and offers practical guidance for managers to improve crisis resilience in the face of crises of such magnitude and duration. This work uniquely combines corporate and consumer perspectives to assess the effectiveness of crisis communication.
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