國立高雄大學圖資館 |

登入

回首頁

Leveraging digital marketing for tourismexploring strategies and applications in contemporary tourism markets /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Leveraging digital marketing for tourismedited by José Duarte Santos, Bruno Barbosa Sousa, Paulo Botelho Pires.
其他題名:	exploring strategies and applications in contemporary tourism markets /
其他作者:	Santos, José Duarte.
出版者:	Cham :Springer Nature Switzerland :2025.
面頁冊數:	x, 264 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Sustainable tourismMarketing.
電子資源:	https://doi.org/10.1007/978-3-031-88582-2
ISBN:	9783031885822$q(electronic bk.)

Leveraging digital marketing for tourismexploring strategies and applications in contemporary tourism markets /
Leveraging digital marketing for tourismexploring strategies and applications in contemporary tourism markets /[electronic resource] :edited by José Duarte Santos, Bruno Barbosa Sousa, Paulo Botelho Pires. - Cham :Springer Nature Switzerland :2025. - x, 264 p. :ill., digital ;24 cm. - Tourism on the verge,2366-262X. - Tourism on the verge..

Digital Marketing's Role in Sustainable Tourism -- Content Marketing: A Key Tool for Tour Operators and Agents -- Maximizing Tourism Benefits from Social Media -- Exploring the Beauty of Seven Sisters of India: Role of Travel Influencers in Tourism -- Tourism Product Advertising: A Digital Approach -- From Bricks to Clicks: The Rise of E-commerce in Modern Tourism -- Enhancing Tourist Engagement through Mobile Applications -- Innovative Tourism: AR and VR Technologies -- Parallel Universes: A Fresh Perspective in Tourism -- Transforming Tourism with AI: A New Era of Innovation -- Exploring Blockchain Applications in Travel Industry -- Harnessing Big Data for Smarter Tourism -- Application of 5G Technologies in Tourism Mobile Strategies -- The Implications of Gamification in Tourism.

This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality. Through neutral, third-person narration, the volume presents a comprehensive examination, showcasing how digital marketing strategies are applied within diverse tourism contexts. Rich with examples illustrating theory in practice, this work serves as an essential resource for scholars, researchers, and professionals seeking a deeper understanding of this evolving landscape.

ISBN: 9783031885822$q(electronic bk.)

Standard No.: 10.1007/978-3-031-88582-2doiSubjects--Topical Terms:

1001460
Sustainable tourism
--Marketing.

LC Class. No.: G156.5.S87

Dewey Class. No.: 338.4791

Leveraging digital marketing for tourismexploring strategies and applications in contemporary tourism markets /
LDR:02768nmm a2200337 a 4500 001 686989
003 DE-He213
005 20250516130255.0
006 m d
007 cr nn 008maaau
008 260309s2025 sz s 0 eng d
020 $a 9783031885822$q(electronic bk.)
020 $a 9783031885815$q(paper)
024 7 $a 10.1007/978-3-031-88582-2 $2 doi
035 $a 978-3-031-88582-2
040 $a GP $c GP
041 0 $a eng
050 4 $a G156.5.S87
072 7 $a KNSG $2 bicssc
072 7 $a BUS081000 $2 bisacsh
072 7 $a KNSG $2 thema
082 0 4 $a 338.4791 $2 23
090 $a G156.5.S87 $b L659 2025
245 0 0 $a Leveraging digital marketing for tourism $h [electronic resource] : $b exploring strategies and applications in contemporary tourism markets / $c edited by José Duarte Santos, Bruno Barbosa Sousa, Paulo Botelho Pires.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Springer, $c 2025.
300 $a x, 264 p. : $b ill., digital ; $c 24 cm.
490 1 $a Tourism on the verge, $x 2366-262X
505 0 $a Digital Marketing's Role in Sustainable Tourism -- Content Marketing: A Key Tool for Tour Operators and Agents -- Maximizing Tourism Benefits from Social Media -- Exploring the Beauty of Seven Sisters of India: Role of Travel Influencers in Tourism -- Tourism Product Advertising: A Digital Approach -- From Bricks to Clicks: The Rise of E-commerce in Modern Tourism -- Enhancing Tourist Engagement through Mobile Applications -- Innovative Tourism: AR and VR Technologies -- Parallel Universes: A Fresh Perspective in Tourism -- Transforming Tourism with AI: A New Era of Innovation -- Exploring Blockchain Applications in Travel Industry -- Harnessing Big Data for Smarter Tourism -- Application of 5G Technologies in Tourism Mobile Strategies -- The Implications of Gamification in Tourism.
520 $a This edited volume invites readers to explore the convergence of tourism and digital marketing. It navigates the intricate relationship between these two domains by elucidating the role of digital marketing across various facets of the tourism industry. Each chapter offers a blend of theoretical foundations and practical insights, delving into typologies of tourism, specific segments of tourists, and critical sectors essential to tourism's functionality. Through neutral, third-person narration, the volume presents a comprehensive examination, showcasing how digital marketing strategies are applied within diverse tourism contexts. Rich with examples illustrating theory in practice, this work serves as an essential resource for scholars, researchers, and professionals seeking a deeper understanding of this evolving landscape.
650 0 $a Sustainable tourism $x Marketing. $3 1001460
650 0 $a Telemarketing. $3 206835
650 0 $a Internet marketing. $3 208232
650 0 $a Management. $3 180005
650 1 4 $a Tourism Management. $3 681256
650 2 4 $a IT in Business. $3 703717
650 2 4 $a Sustainability. $3 376755
700 1 $a Santos, José Duarte. $3 969254
700 1 $a Sousa, Bruno Barbosa. $3 1001458
700 1 $a Pires, Paulo Botelho Rodrigues. $3 1001459
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
830 0 $a Tourism on the verge. $3 741700
856 4 0 $u https://doi.org/10.1007/978-3-031-88582-2
950 $a Business and Management (SpringerNature-41169)