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Strategic international managementtext and cases /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic international managementby Dirk Morschett ... [et al.].
其他題名:	text and cases /
其他作者:	Morschett, Dirk.
出版者:	Cham :Springer Nature Switzerland :2025.
面頁冊數:	x, 644 p. :ill. (chiefly color), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Retail tradeManagement.
電子資源:	https://doi.org/10.1007/978-3-031-86213-7
ISBN:	9783031862137$q(electronic bk.)

Strategic international managementtext and cases /
Strategic international managementtext and cases /[electronic resource] :by Dirk Morschett ... [et al.]. - Fourth edition. - Cham :Springer Nature Switzerland :2025. - x, 644 p. :ill. (chiefly color), digital ;24 cm.

Introduction to Strategic International Management -- External Environment -- International Coordination -- Foreign Operation Modes -- Configuration of Value Chain Activities -- Selected International Business Functions.

A compact overview of the key concepts and main developments in International Management. Strategy concepts, models and theories of Multinational Corporations and their practical implementation are the core of this book. The authors explore the unique aspects of international value chain activities and business functions, offering a deep understanding of how areas like Production & Sourcing, Research & Development, Marketing, Human Resource Management, and Controlling are managed in international firms. In 25 chapters, each topic is explained with a comprehensive overview, followed by a case study from a prominent international company to facilitate the understanding and application of the concepts. In this fourth edition, all chapters have been thoroughly updated to include new academic insights and recent developments. New chapters on MNCs from Emerging Markets and on Foreign Divestment have been added. Nearly all case studies have been replaced with new ones; the rest of them have been revised. Despite these updates, the proven core concept of the book remains unchanged. From the fourth edition, Benjamin Bader joins the author team. Contents Introduction to Strategic International Management External Environment International Coordination Foreign Operation Modes Configuration of Value Chain Activities Selected International Business Functions The Authors Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland. Hanna Schramm-Klein is Professor of Marketing and Retailing at the University of Siegen, Germany. Joachim Zentes is Professor emeritus of Management and Marketing at the Saarland University, Saarbrücken, Germany. Benjamin Bader is Professor of International Human Resource Management at Newcastle University, United Kingdom.

ISBN: 9783031862137$q(electronic bk.)

Standard No.: 10.1007/978-3-031-86213-7doiSubjects--Topical Terms:

219883
Retail trade
--Management.

LC Class. No.: HF5429

Dewey Class. No.: 658.87

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