國立高雄大學圖資館 |

登入

回首頁

Rethinking retaila marketer's guide to decoding consumer preference through data analytics /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Rethinking retailby Martin Block ... [et al.].
其他題名:	a marketer's guide to decoding consumer preference through data analytics /
其他作者:	Block, Martin.
出版者:	Cham :Springer Nature Switzerland :2025.
面頁冊數:	xiii, 126 p. :ill. (chiefly color), digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Consumer behavior.
電子資源:	https://doi.org/10.1007/978-3-031-86346-2
ISBN:	9783031863462$q(electronic bk.)

Rethinking retaila marketer's guide to decoding consumer preference through data analytics /
Rethinking retaila marketer's guide to decoding consumer preference through data analytics /[electronic resource] :by Martin Block ... [et al.]. - Second edition. - Cham :Springer Nature Switzerland :2025. - xiii, 126 p. :ill. (chiefly color), digital ;24 cm.

Chapter 1: A Holistic Model of Retail Marketing and Communications -- Chapter 2: Understanding Retail Consumers -- Chapter 3: Understanding Consumer Behaviors -- Chapter 4: Artificial Intelligence Applications -- Chapter 5: Privacy and Data Sharing -- Chapter 6: Manufacturer Relationships and Brands -- Chapter 7: External Influences on In-Store Shopping -- Chapter 8: In-Store Influences on Shopping -- Chapter 9: Digital Environment and Online Shopping -- Chapter 10: Customer Store Loyalty and Membership Clubs -- Chapter 11: Environmental Factors in Retailing -- Chapter 12: Requirements for Success.

Martin Block is a Professor Emeritus in Medill's Integrated Marketing Communications program at Northwestern University, USA. Block teaches graduate level marketing mix models, marketing research and analytical techniques, sales promotion, advertising management, direct marketing and entertainment marketing courses. Frank Mulhern is the Hamad bin Khalifa Al-Thani Professor of Integrated Marketing Communications at the Medill School at Northwestern University, USA. He is the Director of the Retail Analytics Council, a research center on retail technology, data and analytics. He specializes in research on retail marketing, the role of technology and analytics in retailing and e-commerce, and the integration of digital media and marketing. Larry DeGaris has conducted more than one hundred sponsorship measurement studies for many of the world's leading sponsors, including Bank of America, Pepsi, Home Depot, UPS, and many others. As Executive Director of the Medill Spiegel Research Center at Northwestern University, the home of IMC, Larry champions an integrated approach to marketing measurement with a focus on developing and integrating direct measures of effectiveness for below-the-line marketing. Don E. Schultz (1934-2020) was Professor of Integrated Marketing Communications at the Medill School at Northwestern University, Evanston, IL, as well as President of Agora, Inc., a global marketing, communication and branding consulting firm. Schultz was recognized as a seminal authority on Integrated Marketing Communication around the world, along with pioneering work in marketing accountability, branding, internal marketing, and marketing metrics. He was the author or co-author of 31 books and over 150 trade, academic, and professional articles. Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers' shopping preferences, behaviors, and influences. Across a range of topics, the authors argue that the rise of e-commerce has coincided with a decline in consumer preferences-what people buy and where they buy it. This presents challenges for both retailers and manufacturers. The authors propose that the answer lies with consumers. A focus on consumers is fundamental to designing effective marketing strategies and campaigns. However, retailers and brands often have different perspectives about consumers. This book bridges that gap. The broad scope of topics and longitudinal data give retailers and brand marketers a roadmap for building and maintaining consumer preference in a rapidly changing and challenging environment.

ISBN: 9783031863462$q(electronic bk.)

Standard No.: 10.1007/978-3-031-86346-2doiSubjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32

Dewey Class. No.: 658.8342

Rethinking retaila marketer's guide to decoding consumer preference through data analytics /
LDR:04447nmm a2200337 a 4500 001 687029
003 DE-He213
005 20250601130235.0
006 m d
007 cr nn 008maaau
008 260309s2025 sz s 0 eng d
020 $a 9783031863462$q(electronic bk.)
020 $a 9783031863455$q(paper)
024 7 $a 10.1007/978-3-031-86346-2 $2 doi
035 $a 978-3-031-86346-2
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.32
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8342 $2 23
090 $a HF5415.32 $b .R438 2025
245 0 0 $a Rethinking retail $h [electronic resource] : $b a marketer's guide to decoding consumer preference through data analytics / $c by Martin Block ... [et al.].
250 $a Second edition.
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Palgrave Macmillan, $c 2025.
300 $a xiii, 126 p. : $b ill. (chiefly color), digital ; $c 24 cm.
505 0 $a Chapter 1: A Holistic Model of Retail Marketing and Communications -- Chapter 2: Understanding Retail Consumers -- Chapter 3: Understanding Consumer Behaviors -- Chapter 4: Artificial Intelligence Applications -- Chapter 5: Privacy and Data Sharing -- Chapter 6: Manufacturer Relationships and Brands -- Chapter 7: External Influences on In-Store Shopping -- Chapter 8: In-Store Influences on Shopping -- Chapter 9: Digital Environment and Online Shopping -- Chapter 10: Customer Store Loyalty and Membership Clubs -- Chapter 11: Environmental Factors in Retailing -- Chapter 12: Requirements for Success.
520 $a Martin Block is a Professor Emeritus in Medill's Integrated Marketing Communications program at Northwestern University, USA. Block teaches graduate level marketing mix models, marketing research and analytical techniques, sales promotion, advertising management, direct marketing and entertainment marketing courses. Frank Mulhern is the Hamad bin Khalifa Al-Thani Professor of Integrated Marketing Communications at the Medill School at Northwestern University, USA. He is the Director of the Retail Analytics Council, a research center on retail technology, data and analytics. He specializes in research on retail marketing, the role of technology and analytics in retailing and e-commerce, and the integration of digital media and marketing. Larry DeGaris has conducted more than one hundred sponsorship measurement studies for many of the world's leading sponsors, including Bank of America, Pepsi, Home Depot, UPS, and many others. As Executive Director of the Medill Spiegel Research Center at Northwestern University, the home of IMC, Larry champions an integrated approach to marketing measurement with a focus on developing and integrating direct measures of effectiveness for below-the-line marketing. Don E. Schultz (1934-2020) was Professor of Integrated Marketing Communications at the Medill School at Northwestern University, Evanston, IL, as well as President of Agora, Inc., a global marketing, communication and branding consulting firm. Schultz was recognized as a seminal authority on Integrated Marketing Communication around the world, along with pioneering work in marketing accountability, branding, internal marketing, and marketing metrics. He was the author or co-author of 31 books and over 150 trade, academic, and professional articles. Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two decades, this book takes a close look at changes in consumers' shopping preferences, behaviors, and influences. Across a range of topics, the authors argue that the rise of e-commerce has coincided with a decline in consumer preferences-what people buy and where they buy it. This presents challenges for both retailers and manufacturers. The authors propose that the answer lies with consumers. A focus on consumers is fundamental to designing effective marketing strategies and campaigns. However, retailers and brands often have different perspectives about consumers. This book bridges that gap. The broad scope of topics and longitudinal data give retailers and brand marketers a roadmap for building and maintaining consumer preference in a rapidly changing and challenging environment.
650 0 $a Consumer behavior. $3 185170
650 0 $a Consumer profiling. $3 304749
650 0 $a Market surveys. $3 195840
650 0 $a Selling. $3 231179
650 1 4 $a Marketing. $3 182957
650 2 4 $a Trade and Retail. $3 924011
700 1 $a Block, Martin. $3 1001507
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-031-86346-2
950 $a Business and Management (SpringerNature-41169)