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Strategic agility in marketingconcepts, methods, and organizational impact /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic agility in marketingby Jens Kröger, Stefanie Marx.
其他題名:	concepts, methods, and organizational impact /
作者:	Kröger, Jens.
其他作者:	Marx, Stefanie.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden :2025.
面頁冊數:	xviii, 227 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Marketing.
電子資源:	https://doi.org/10.1007/978-3-658-47510-9
ISBN:	9783658475109$q(electronic bk.)

Strategic agility in marketingconcepts, methods, and organizational impact /
Kröger, Jens.

Strategic agility in marketingconcepts, methods, and organizational impact /[electronic resource] :by Jens Kröger, Stefanie Marx. - Wiesbaden :Springer Fachmedien Wiesbaden :2025. - xviii, 227 p. :ill., digital ;24 cm. - Future of business and finance,2662-2475. - Future of business and finance..

Challenges of a New Era -- Successful Companies of Tomorrow -- Focus on Customers -- Marketing in Transition -- Agile Marketing: Values, Principles and the Right Mindset -- The Three Levels of Action of Marketing -- Methods and Tools -- Implementation - The First Steps -- Conclusion.

This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collaboration, and continuous success measurement, agility empowers marketing teams to strengthen customer relationships, foster innovation, and amplify organizational impact. When implemented effectively, agile marketing positions teams as true business enablers within their organizations. In light of recent global challenges-such as the pandemic, economic shifts, and rapid technological advancements-the need for adaptability has become more critical than ever. This book delves into developing an agile mindset, values, and principles while providing practical methods and tools for operationalizing agile marketing. Readers will gain insights into positioning marketing as a strategic business enabler and thriving in dynamic environments, transforming marketing into a key success factor for their organizations. Targeted at marketing professionals, business leaders, and academics, this book is an essential resource for anyone looking to leverage agility to gain a competitive edge in today's fast-changing world.

ISBN: 9783658475109$q(electronic bk.)

Standard No.: 10.1007/978-3-658-47510-9doiSubjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Strategic agility in marketingconcepts, methods, and organizational impact /
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520 $a This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collaboration, and continuous success measurement, agility empowers marketing teams to strengthen customer relationships, foster innovation, and amplify organizational impact. When implemented effectively, agile marketing positions teams as true business enablers within their organizations. In light of recent global challenges-such as the pandemic, economic shifts, and rapid technological advancements-the need for adaptability has become more critical than ever. This book delves into developing an agile mindset, values, and principles while providing practical methods and tools for operationalizing agile marketing. Readers will gain insights into positioning marketing as a strategic business enabler and thriving in dynamic environments, transforming marketing into a key success factor for their organizations. Targeted at marketing professionals, business leaders, and academics, this book is an essential resource for anyone looking to leverage agility to gain a competitive edge in today's fast-changing world.
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