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Strategic agility in marketingconcepts, methods, and organizational impact /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Strategic agility in marketingby Jens Kröger, Stefanie Marx.
Reminder of title:	concepts, methods, and organizational impact /
Author:	Kröger, Jens.
other author:	Marx, Stefanie.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2025.
Description:	xviii, 227 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing.
Online resource:	https://doi.org/10.1007/978-3-658-47510-9
ISBN:	9783658475109$q(electronic bk.)

Strategic agility in marketingconcepts, methods, and organizational impact /
Kröger, Jens.

Strategic agility in marketingconcepts, methods, and organizational impact /[electronic resource] :by Jens Kröger, Stefanie Marx. - Wiesbaden :Springer Fachmedien Wiesbaden :2025. - xviii, 227 p. :ill., digital ;24 cm. - Future of business and finance,2662-2475. - Future of business and finance..

Challenges of a New Era -- Successful Companies of Tomorrow -- Focus on Customers -- Marketing in Transition -- Agile Marketing: Values, Principles and the Right Mindset -- The Three Levels of Action of Marketing -- Methods and Tools -- Implementation - The First Steps -- Conclusion.

This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collaboration, and continuous success measurement, agility empowers marketing teams to strengthen customer relationships, foster innovation, and amplify organizational impact. When implemented effectively, agile marketing positions teams as true business enablers within their organizations. In light of recent global challenges-such as the pandemic, economic shifts, and rapid technological advancements-the need for adaptability has become more critical than ever. This book delves into developing an agile mindset, values, and principles while providing practical methods and tools for operationalizing agile marketing. Readers will gain insights into positioning marketing as a strategic business enabler and thriving in dynamic environments, transforming marketing into a key success factor for their organizations. Targeted at marketing professionals, business leaders, and academics, this book is an essential resource for anyone looking to leverage agility to gain a competitive edge in today's fast-changing world.

ISBN: 9783658475109$q(electronic bk.)

Standard No.: 10.1007/978-3-658-47510-9doiSubjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Strategic agility in marketingconcepts, methods, and organizational impact /
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245 1 0 $a Strategic agility in marketing $h [electronic resource] : $b concepts, methods, and organizational impact / $c by Jens Kröger, Stefanie Marx.
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300 $a xviii, 227 p. : $b ill., digital ; $c 24 cm.
490 1 $a Future of business and finance, $x 2662-2475
505 0 $a Challenges of a New Era -- Successful Companies of Tomorrow -- Focus on Customers -- Marketing in Transition -- Agile Marketing: Values, Principles and the Right Mindset -- The Three Levels of Action of Marketing -- Methods and Tools -- Implementation - The First Steps -- Conclusion.
520 $a This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collaboration, and continuous success measurement, agility empowers marketing teams to strengthen customer relationships, foster innovation, and amplify organizational impact. When implemented effectively, agile marketing positions teams as true business enablers within their organizations. In light of recent global challenges-such as the pandemic, economic shifts, and rapid technological advancements-the need for adaptability has become more critical than ever. This book delves into developing an agile mindset, values, and principles while providing practical methods and tools for operationalizing agile marketing. Readers will gain insights into positioning marketing as a strategic business enabler and thriving in dynamic environments, transforming marketing into a key success factor for their organizations. Targeted at marketing professionals, business leaders, and academics, this book is an essential resource for anyone looking to leverage agility to gain a competitive edge in today's fast-changing world.
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