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Sociology and popular televisionhallmark and the representation of gender, aging and inclusivity before and after 2020 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Sociology and popular televisionby Raisa-Gabriela Zamfirescu.
Reminder of title:	hallmark and the representation of gender, aging and inclusivity before and after 2020 /
Author:	Zamfirescu, Raisa-Gabriela.
Published:	Cham :Springer Nature Switzerland :2025.
Description:	xi, 192 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Made-for-TV moviesSocial aspectsUnited States.
Online resource:	https://doi.org/10.1007/978-3-031-80545-5
ISBN:	9783031805455$q(electronic bk.)

Sociology and popular televisionhallmark and the representation of gender, aging and inclusivity before and after 2020 /
Zamfirescu, Raisa-Gabriela.

Sociology and popular televisionhallmark and the representation of gender, aging and inclusivity before and after 2020 /[electronic resource] :by Raisa-Gabriela Zamfirescu. - Cham :Springer Nature Switzerland :2025. - xi, 192 p. :ill. (some col.), digital ;24 cm.

Chapter 1. Introduction -- Chapter 2. Hallmark's gender displays through Goffman's lens: 50 years of feminism and representation -- Chapter 3. Behind the camera: it's a "she" story directed by "he" -- Chapter 4. Chromatics and staged smiles: diversity and double standards by the numbers -- Chapter 5. Love In the Balance: Gender Dynamics in Hallmark's Happily Ever Afters -- Chapter 6. The Bitter, the Cheerful and the Wise one: representations of aging in Hallmark films -- Chapter 7. Struck by reality but still rich: how inclusive is the new Hallmark film? -- Chapter 8. Cookies and a mother's hug: the cozy mix of home, hygge and community -- Chapter 9. In God's name: Hallmark's journey into faith and religion -- Chapter 10. Ratings and narratives: how Hallmark is responding to new social changes? -- Chapter 11. Conclusion.

This book examines representations of gender, age and identity across the Hallmark film and television output in relation to specific periods of time that pertain to changes within the specific entertainment sector. Using a comprehensive collection of 628 original Hallmark television films released between January 2015 and December 2023, the book applies content analysis to a variety of quantitative, qualitative, and mixed data, including behind-the-scenes credits, actors and actresses, characters and their narratives, promotional posters, Facebook comments, and official synopsis. In addition to examining diversity of race and religion, it analyses ageism through the portrayal of elders and young people in idealized imagery and stereotypes, inclusivity of LGBTQ and disabled characters, and ageism in relation to both masculinities and femininities. This book will be of interest to readers in fields including gender studies and sociology, visual communication, film and television studies, aging, media and communications, and popular culture. Dr. Raisa Zamfirescu is a sociologist and academic at University of Bucharest, Romania, specializing in gender studies, media analysis, and the sociology of popular culture. With a PhD in Sociology from the University of Bucharest, her research focuses on the intersectionality of gender, age, and identity in media portrayals, particularly in Hallmark Channel movies. Dr. Zamfirescu's work provides critical insights into how femininity, ageism, and stereotypes are represented in television narratives. Beyond her academic research, Dr. Zamfirescu maintains active engagement with media analysis through her work as a television critic and blogger. Her extensive experience in both qualitative and quantitative research methodologies has made her a key contributor to contemporary discussions on media and cultural studies.

ISBN: 9783031805455$q(electronic bk.)

Standard No.: 10.1007/978-3-031-80545-5doiSubjects--Corporate Names:

1003284
Hallmark Channel (Television network)
Subjects--Topical Terms:

1003285
Made-for-TV movies
--Social aspects--United States.

LC Class. No.: PN1992.8.F5

Dewey Class. No.: 791.4309

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505 0 $a Chapter 1. Introduction -- Chapter 2. Hallmark's gender displays through Goffman's lens: 50 years of feminism and representation -- Chapter 3. Behind the camera: it's a "she" story directed by "he" -- Chapter 4. Chromatics and staged smiles: diversity and double standards by the numbers -- Chapter 5. Love In the Balance: Gender Dynamics in Hallmark's Happily Ever Afters -- Chapter 6. The Bitter, the Cheerful and the Wise one: representations of aging in Hallmark films -- Chapter 7. Struck by reality but still rich: how inclusive is the new Hallmark film? -- Chapter 8. Cookies and a mother's hug: the cozy mix of home, hygge and community -- Chapter 9. In God's name: Hallmark's journey into faith and religion -- Chapter 10. Ratings and narratives: how Hallmark is responding to new social changes? -- Chapter 11. Conclusion.
520 $a This book examines representations of gender, age and identity across the Hallmark film and television output in relation to specific periods of time that pertain to changes within the specific entertainment sector. Using a comprehensive collection of 628 original Hallmark television films released between January 2015 and December 2023, the book applies content analysis to a variety of quantitative, qualitative, and mixed data, including behind-the-scenes credits, actors and actresses, characters and their narratives, promotional posters, Facebook comments, and official synopsis. In addition to examining diversity of race and religion, it analyses ageism through the portrayal of elders and young people in idealized imagery and stereotypes, inclusivity of LGBTQ and disabled characters, and ageism in relation to both masculinities and femininities. This book will be of interest to readers in fields including gender studies and sociology, visual communication, film and television studies, aging, media and communications, and popular culture. Dr. Raisa Zamfirescu is a sociologist and academic at University of Bucharest, Romania, specializing in gender studies, media analysis, and the sociology of popular culture. With a PhD in Sociology from the University of Bucharest, her research focuses on the intersectionality of gender, age, and identity in media portrayals, particularly in Hallmark Channel movies. Dr. Zamfirescu's work provides critical insights into how femininity, ageism, and stereotypes are represented in television narratives. Beyond her academic research, Dr. Zamfirescu maintains active engagement with media analysis through her work as a television critic and blogger. Her extensive experience in both qualitative and quantitative research methodologies has made her a key contributor to contemporary discussions on media and cultural studies.
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