國立高雄大學圖資館 |

Language: English

Back

Navigating ASEANproven strategies for consumer goods from scholar-practitioners /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Navigating ASEANby Rudolf Tjandra, Amalia E. Maulana.
Reminder of title:	proven strategies for consumer goods from scholar-practitioners /
Author:	Tjandra, Rudolf.
other author:	Maulana, Amalia E.
Published:	Singapore :Springer Nature Singapore :2025.
Description:	xxxiii, 125 p. :ill. (some col.), digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Consumer goodsIndonesia.
Online resource:	https://doi.org/10.1007/978-981-96-9701-4
ISBN:	9789819697014$q(electronic bk.)

Navigating ASEANproven strategies for consumer goods from scholar-practitioners /
Tjandra, Rudolf.

Navigating ASEANproven strategies for consumer goods from scholar-practitioners /[electronic resource] :by Rudolf Tjandra, Amalia E. Maulana. - Singapore :Springer Nature Singapore :2025. - xxxiii, 125 p. :ill. (some col.), digital ;24 cm.

Chapter 1: Emic and Etic Marketing Approaches - Applying Anthropological Concept to Marketing -- Chapter 2: Do You Have What It Takes to Succeed in Emerging Indonesia? -- Chapter 3: Move On From China, Go ASEAN -- Chapter 4: Indonesian Market: Consumer Insight and Proven Strategy - A closer look into ASEAN's largest economy -- Chapter 5: Creating Value in Our Super Competitive ASEAN -- Chapter 6: Consumers Buy Values NOT Products -- Chapter 7: Brand, Brain, Behaviour -- Chapter 8: The Power of Storytelling in FMCG Branding -- Chapter 9: Best Practices Are Not Always the Best -- Chapter 10: Performing for a Better Tomorrow -- Chapter 11: Strategic Planning in the Real World.

This book offers a unique fusion of cultural intelligence and practical strategy for navigating Indonesia's fast-evolving consumer goods sector. Rooted in the scholar-practitioner ethos, it draws on field-tested frameworks and decades of hands-on experience to decode the complexities of doing business in one of Southeast Asia's most dynamic markets. Central to this exploration is the use of ethnographic marketing research - a powerful tool that reveals nuanced consumer behaviours across Indonesia's richly diverse cultural landscape. By examining real-world case studies and emergent market trends, the authors provide a roadmap for aligning leadership, strategy, and local insights. Readers will gain valuable knowledge on how to apply concepts such as emergent planning and complex adaptive systems within a culturally embedded business context. These innovative perspectives bridge theory and practice, equipping executives, entrepreneurs, and marketers with actionable strategies to thrive amid volatility, cultural diversity, and rapid economic transformation. Dr. Rudolf Tjandra currently serves as the Director in Charge of the Consumer Health Division of Indonesia's largest and fastest-growing publicly listed company: Kalbe Group. He possesses a career spanning nearly three decades, during which he has held various pivotal management and C suites roles including as CEO in prominent companies both domestically and internationally. Prof. Amalia E. Maulana, Ph.D. is a Professor in Marketing at BINUS University. Before joining as a faculty member and academic researcher, Prof. Amalia has over 15 years of experience as a professional in branding, holding key leadership positions in various companies, such as Unilever Indonesia, Frisian Flag Indonesia, Reckitt & Colman Indonesia, Nutricia Indonesia, and Insights Asia.

ISBN: 9789819697014$q(electronic bk.)

Standard No.: 10.1007/978-981-96-9701-4doiSubjects--Topical Terms:

1003494
Consumer goods
--Indonesia.

LC Class. No.: HF1040.9.I5

Dewey Class. No.: 658.8009598

Navigating ASEANproven strategies for consumer goods from scholar-practitioners /
LDR:03570nmm a2200325 a 4500 001 688373
003 DE-He213
005 20250926130645.0
006 m d
007 cr nn 008maaau
008 260318s2025 si s 0 eng d
020 $a 9789819697014$q(electronic bk.)
020 $a 9789819697007$q(paper)
024 7 $a 10.1007/978-981-96-9701-4 $2 doi
035 $a 978-981-96-9701-4
040 $a GP $c GP
041 0 $a eng
050 4 $a HF1040.9.I5
072 7 $a KJC $2 bicssc
072 7 $a BUS063000 $2 bisacsh
072 7 $a KJC $2 thema
082 0 4 $a 658.8009598 $2 23
090 $a HF1040.9.I5 $b T625 2025
100 1 $a Tjandra, Rudolf. $3 1003492
245 1 0 $a Navigating ASEAN $h [electronic resource] : $b proven strategies for consumer goods from scholar-practitioners / $c by Rudolf Tjandra, Amalia E. Maulana.
260 $a Singapore : $b Springer Nature Singapore : $b Imprint: Palgrave Macmillan, $c 2025.
300 $a xxxiii, 125 p. : $b ill. (some col.), digital ; $c 24 cm.
505 0 $a Chapter 1: Emic and Etic Marketing Approaches - Applying Anthropological Concept to Marketing -- Chapter 2: Do You Have What It Takes to Succeed in Emerging Indonesia? -- Chapter 3: Move On From China, Go ASEAN -- Chapter 4: Indonesian Market: Consumer Insight and Proven Strategy - A closer look into ASEAN's largest economy -- Chapter 5: Creating Value in Our Super Competitive ASEAN -- Chapter 6: Consumers Buy Values NOT Products -- Chapter 7: Brand, Brain, Behaviour -- Chapter 8: The Power of Storytelling in FMCG Branding -- Chapter 9: Best Practices Are Not Always the Best -- Chapter 10: Performing for a Better Tomorrow -- Chapter 11: Strategic Planning in the Real World.
520 $a This book offers a unique fusion of cultural intelligence and practical strategy for navigating Indonesia's fast-evolving consumer goods sector. Rooted in the scholar-practitioner ethos, it draws on field-tested frameworks and decades of hands-on experience to decode the complexities of doing business in one of Southeast Asia's most dynamic markets. Central to this exploration is the use of ethnographic marketing research - a powerful tool that reveals nuanced consumer behaviours across Indonesia's richly diverse cultural landscape. By examining real-world case studies and emergent market trends, the authors provide a roadmap for aligning leadership, strategy, and local insights. Readers will gain valuable knowledge on how to apply concepts such as emergent planning and complex adaptive systems within a culturally embedded business context. These innovative perspectives bridge theory and practice, equipping executives, entrepreneurs, and marketers with actionable strategies to thrive amid volatility, cultural diversity, and rapid economic transformation. Dr. Rudolf Tjandra currently serves as the Director in Charge of the Consumer Health Division of Indonesia's largest and fastest-growing publicly listed company: Kalbe Group. He possesses a career spanning nearly three decades, during which he has held various pivotal management and C suites roles including as CEO in prominent companies both domestically and internationally. Prof. Amalia E. Maulana, Ph.D. is a Professor in Marketing at BINUS University. Before joining as a faculty member and academic researcher, Prof. Amalia has over 15 years of experience as a professional in branding, holding key leadership positions in various companies, such as Unilever Indonesia, Frisian Flag Indonesia, Reckitt & Colman Indonesia, Nutricia Indonesia, and Insights Asia.
650 0 $a Consumer goods $z Indonesia. $3 1003494
650 0 $a Marketing $z Indonesia. $3 931179
650 0 $a Corporate culture $z Indonesia. $3 1003495
650 0 $a Business planning $z Indonesia. $3 1003496
650 1 4 $a Business Strategy and Leadership. $3 914887
650 2 4 $a Asian Business. $3 779856
650 2 4 $a Marketing. $3 182957
700 1 $a Maulana, Amalia E. $3 1003493
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-981-96-9701-4
950 $a Business and Management (SpringerNature-41169)