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Strategic destination governancebest practices for the MICE sector /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Strategic destination governanceby Simone Luongo, Fabiana Sepe.
其他題名:	best practices for the MICE sector /
作者:	Luongo, Simone.
其他作者:	Sepe, Fabiana.
出版者:	Cham :Springer Nature Switzerland :2025.
面頁冊數:	xv, 146 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Place marketing.
電子資源:	https://doi.org/10.1007/978-3-032-04251-4
ISBN:	9783032042514$q(electronic bk.)

Strategic destination governancebest practices for the MICE sector /
Luongo, Simone.

Strategic destination governancebest practices for the MICE sector /[electronic resource] :by Simone Luongo, Fabiana Sepe. - Cham :Springer Nature Switzerland :2025. - xv, 146 p. :ill., digital ;24 cm.

Chapter 1. Introduction to the topic and definition of research hypotheses -- Chapter 2. Theoretical framework -- Chapter 3. From governance to destination governance -- Chapter 4. Destination management and the actors in mice industry -- Chapter 5. Territorial governance in the mice industry: a source of competitive advantage for tourist destinations.

ISBN: 9783032042514$q(electronic bk.)

Standard No.: 10.1007/978-3-032-04251-4doiSubjects--Topical Terms:

233457
Place marketing.

LC Class. No.: GT3405

Dewey Class. No.: 394.2068

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