國立高雄大學圖資館 |

The marketing firm.Volume I,Recent theoretical and empirical developments

Record Type:	Electronic resources : Monograph/item
Title/Author:	The marketing firm.edited by Valdimar Sigurdsson, Gordon R. Foxall.
remainder title:	Recent theoretical and empirical developments
other author:	Sigurdsson, Valdimar.
Published:	Cham :Springer Nature Switzerland :2025.
Description:	xvi, 347 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Marketing.
Online resource:	https://doi.org/10.1007/978-3-031-91595-6
ISBN:	9783031915956$q(electronic bk.)

The marketing firm.Volume I,Recent theoretical and empirical developments
The marketing firm.Volume I,Recent theoretical and empirical developments[electronic resource] /Recent theoretical and empirical developmentsedited by Valdimar Sigurdsson, Gordon R. Foxall. - Cham :Springer Nature Switzerland :2025. - xvi, 347 p. :ill., digital ;24 cm.

1. Introduction to case histories of the marketing firm -- 2. The theory of the marketing firm in the light of the imperatives of consumer- oriented management -- 3. The marketing firm and pay- per- outcome business models in the equipment manufacturing industry -- 4. The Theory of the Marketing Firm and Regulatory Affairs: Evaluating Consumer Relationship Practices of Service Providers -- 5. The retailing Firm's Multi- lateral Contingency -- 6. The Marketing Firm and Co- Innovation: The Case of the Banking Industry -- 7. Technology- Enabled Healthy Food Labels: A Hypothetical Case Study of the Interaction Between Firms and Consumers -- 8. The Marketing Firm and the Consumerate: Identifying Motivating Functions Using Neurophysiology.

This book presents an advanced exploration of the Theory of the Marketing Firm (TMF), offering a multidisciplinary analysis of how firms engage consumers through marketing-oriented strategies. It builds on earlier theoretical foundations, incorporating empirical studies across sectors like e-commerce, aviation, retail, and cosmetics. Volume I features nine conceptual and empirical chapters, each applying TMF to illustrate marketing firms' strategic responses to consumer behavior. Topics include co-creation, social media strategy, online review analysis, and firm performance metrics. The chapters examine bilateral contingencies, customer orientation, and reinforcement patterns using behavioural economics. Designed for both researchers and practitioners, this volume provides a rigorous yet accessible resource for understanding how marketing firms function in consumer-driven environments. It appeals to scholars in marketing, behavioral economics, and management, as well as professionals seeking to understand how customer interactions shape firm behavior and performance. The book deepens the interdisciplinary dialogue around marketing theory, strategy, and empirical application. Valdimar Sigurdsson is a Professor at Reykjavik University and Director of the Centre for Research in Marketing and Consumer Psychology (RU-CRMC). His research focuses on consumer behaviour analysis, retailing, digital marketing, and tourism. He has published extensively in high-ranking academic journals, contributed book chapters, and served on editorial boards. Beyond academia, Sigurdsson has delivered numerous invited presentations and executive training sessions. He has also consulted and collaborated with Nordic firms across industries such as retail, aviation, fishing, tourism, IT, advertising, media scheduling, digital marketing, banking, insurance, and telecommunications. Gordon R. Foxall is distinguished research Professor at Cardiff Business School, Cardiff University, where he leads research in Consumer Behaviour Analysis and the Marketing Firm. He is also a visiting professor in Economic Psychology at Reykjavik University. He holds PhDs in Industrial Economics and Business (University of Birmingham) and Psychology (University of Strathclyde), along with a higher doctorate (DSocSc) from the University of Birmingham. He has authored over 250 refereed papers and around 35 books. His latest book, "The Theory of the Marketing Firm" (2021, Palgrave Macmillan), serves as the foundation for this current work. Foxall is a Fellow of the British Psychological Society (FBPsS), the British Academy of Management (FBAM), and the Academy of Social Science (FAcSS).

ISBN: 9783031915956$q(electronic bk.)

Standard No.: 10.1007/978-3-031-91595-6doiSubjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

The marketing firm.Volume I,Recent theoretical and empirical developments
LDR:04503nmm a2200337 a 4500 001 690038
003 DE-He213
005 20251102120411.0
006 m d
007 cr nn 008maaau
008 260409s2025 sz s 0 eng d
020 $a 9783031915956$q(electronic bk.)
020 $a 9783031915949$q(paper)
024 7 $a 10.1007/978-3-031-91595-6 $2 doi
035 $a 978-3-031-91595-6
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415
072 7 $a KJS $2 bicssc
072 7 $a BUS043000 $2 bisacsh
072 7 $a KJS $2 thema
082 0 4 $a 658.8 $2 23
090 $a HF5415 $b .M345 2025
245 0 4 $a The marketing firm. $n Volume I, $p Recent theoretical and empirical developments $h [electronic resource] / $c edited by Valdimar Sigurdsson, Gordon R. Foxall.
246 3 0 $a Recent theoretical and empirical developments
260 $a Cham : $b Springer Nature Switzerland : $b Imprint: Palgrave Macmillan, $c 2025.
300 $a xvi, 347 p. : $b ill., digital ; $c 24 cm.
505 0 $a 1. Introduction to case histories of the marketing firm -- 2. The theory of the marketing firm in the light of the imperatives of consumer- oriented management -- 3. The marketing firm and pay- per- outcome business models in the equipment manufacturing industry -- 4. The Theory of the Marketing Firm and Regulatory Affairs: Evaluating Consumer Relationship Practices of Service Providers -- 5. The retailing Firm's Multi- lateral Contingency -- 6. The Marketing Firm and Co- Innovation: The Case of the Banking Industry -- 7. Technology- Enabled Healthy Food Labels: A Hypothetical Case Study of the Interaction Between Firms and Consumers -- 8. The Marketing Firm and the Consumerate: Identifying Motivating Functions Using Neurophysiology.
520 $a This book presents an advanced exploration of the Theory of the Marketing Firm (TMF), offering a multidisciplinary analysis of how firms engage consumers through marketing-oriented strategies. It builds on earlier theoretical foundations, incorporating empirical studies across sectors like e-commerce, aviation, retail, and cosmetics. Volume I features nine conceptual and empirical chapters, each applying TMF to illustrate marketing firms' strategic responses to consumer behavior. Topics include co-creation, social media strategy, online review analysis, and firm performance metrics. The chapters examine bilateral contingencies, customer orientation, and reinforcement patterns using behavioural economics. Designed for both researchers and practitioners, this volume provides a rigorous yet accessible resource for understanding how marketing firms function in consumer-driven environments. It appeals to scholars in marketing, behavioral economics, and management, as well as professionals seeking to understand how customer interactions shape firm behavior and performance. The book deepens the interdisciplinary dialogue around marketing theory, strategy, and empirical application. Valdimar Sigurdsson is a Professor at Reykjavik University and Director of the Centre for Research in Marketing and Consumer Psychology (RU-CRMC). His research focuses on consumer behaviour analysis, retailing, digital marketing, and tourism. He has published extensively in high-ranking academic journals, contributed book chapters, and served on editorial boards. Beyond academia, Sigurdsson has delivered numerous invited presentations and executive training sessions. He has also consulted and collaborated with Nordic firms across industries such as retail, aviation, fishing, tourism, IT, advertising, media scheduling, digital marketing, banking, insurance, and telecommunications. Gordon R. Foxall is distinguished research Professor at Cardiff Business School, Cardiff University, where he leads research in Consumer Behaviour Analysis and the Marketing Firm. He is also a visiting professor in Economic Psychology at Reykjavik University. He holds PhDs in Industrial Economics and Business (University of Birmingham) and Psychology (University of Strathclyde), along with a higher doctorate (DSocSc) from the University of Birmingham. He has authored over 250 refereed papers and around 35 books. His latest book, "The Theory of the Marketing Firm" (2021, Palgrave Macmillan), serves as the foundation for this current work. Foxall is a Fellow of the British Psychological Society (FBPsS), the British Academy of Management (FBAM), and the Academy of Social Science (FAcSS).
650 0 $a Marketing. $3 182957
650 0 $a Consumer behavior. $3 185170
700 1 $a Sigurdsson, Valdimar. $3 1005353
700 1 $a Foxall, G. R. $3 290381
710 2 $a SpringerLink (Online service) $3 273601
773 0 $t Springer Nature eBook
856 4 0 $u https://doi.org/10.1007/978-3-031-91595-6
950 $a Business and Management (SpringerNature-41169)