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Use and effect of outdoor advertising for member acquisition of stationary fitness studios from the perspective of studio operators

Record Type:	Electronic resources : Monograph/item
Title/Author:	Use and effect of outdoor advertising for member acquisition of stationary fitness studios from the perspective of studio operatorsby Karsten Happel.
Author:	Happel, Karsten.
Published:	Wiesbaden :Springer Fachmedien Wiesbaden :2025.
Description:	xiv, 106 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
Subject:	Membership campaigns.
Online resource:	https://doi.org/10.1007/978-3-658-49093-5
ISBN:	9783658490935$q(electronic bk.)

Use and effect of outdoor advertising for member acquisition of stationary fitness studios from the perspective of studio operators
Happel, Karsten.

Use and effect of outdoor advertising for member acquisition of stationary fitness studios from the perspective of studio operators[electronic resource] /by Karsten Happel. - Wiesbaden :Springer Fachmedien Wiesbaden :2025. - xiv, 106 p. :ill., digital ;24 cm.

Hypotheses on the Use of Outdoor Advertising for Member Acquisition -- Fitness Studios in Germany -- Outdoor Advertising -- Research Methods -- Implementation of Qualitative Research -- Discussion: Evaluation of Outdoor Advertising Campaigns from the Studios' Perspective -- Recommendations for Fitness Studios -- Conclusion.

This book examines the effectiveness of outdoor advertising in acquiring new members for stationary fitness studios. The author explores the current fitness and outdoor advertising markets, analyzes the impact of the Covid-19 pandemic on the industry, and evaluates various forms of outdoor advertising in terms of their reach and effectiveness. The use of posters, digital billboards, and other out-of-home (OOH) media is assessed with qualitative interviews and quantitative surveys. The work provides detailed recommendations for studio operators to make their advertising campaigns more targeted and successful. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

ISBN: 9783658490935$q(electronic bk.)

Standard No.: 10.1007/978-3-658-49093-5doiSubjects--Topical Terms:

756295
Membership campaigns.

LC Class. No.: GV428

Dewey Class. No.: 613.70688

Use and effect of outdoor advertising for member acquisition of stationary fitness studios from the perspective of studio operators
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520 $a This book examines the effectiveness of outdoor advertising in acquiring new members for stationary fitness studios. The author explores the current fitness and outdoor advertising markets, analyzes the impact of the Covid-19 pandemic on the industry, and evaluates various forms of outdoor advertising in terms of their reach and effectiveness. The use of posters, digital billboards, and other out-of-home (OOH) media is assessed with qualitative interviews and quantitative surveys. The work provides detailed recommendations for studio operators to make their advertising campaigns more targeted and successful. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
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