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Happiness in the marketplacea study of consumption, consumers and wellbeing /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Happiness in the marketplaceby Dong-Jin Lee, M. Joseph Sirgy.
其他題名:	a study of consumption, consumers and wellbeing /
作者:	Yi, Tong-jin.
其他作者:	Sirgy, M. Joseph.
出版者:	Cham :Springer Nature Switzerland :2025.
面頁冊數:	xvi, 315 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Consumer behavior.
電子資源:	https://doi.org/10.1007/978-3-032-04443-3
ISBN:	9783032044433$q(electronic bk.)

Happiness in the marketplacea study of consumption, consumers and wellbeing /
Yi, Tong-jin.

Happiness in the marketplacea study of consumption, consumers and wellbeing /[electronic resource] :by Dong-Jin Lee, M. Joseph Sirgy. - Cham :Springer Nature Switzerland :2025. - xvi, 315 p. :ill., digital ;24 cm. - Social indicators research series,v. 642215-0099 ;. - Social indicators research series ;v.47..

Part I: Introduction -- Chapter 1. Theoretical Framework -- Chapter 2. Views of Happiness -- Chapter 3. Consequences of General Happiness -- Chapter 4. Material Wellbeing -- Part II: Consumer Happiness -- Chapter 5. Constructs and Metrics of Consumer Happiness -- Chapter 6. Outcomes of Consumer Happiness -- Chapter 7. Determinants of Consumer Happiness -- Chapter 8. How to Enhance Consumer Happiness -- Part IV: Consumption Happiness -- Chapter 9. Constructs and Metrics of Consumption Happiness -- Chapter 10. Outcomes of Consumption Happiness -- Chapter 11. Antecedents of Consumption Happiness -- Part IV: How to Enhance Happiness in the Marketplace -- Chapter 12. How to Enhance Consumption Happiness -- Chapter 13. Happiness in Relation to Shopping -- Chapter 14. Happiness in Relation to Material Possessions -- Chapter 15. Happiness in Relation to Marketplace Experiences.

This book provides a systematic review and analysis of the literature on product-related, situational, organizational, and cultural factors influencing people's happiness in the marketplace. The authors, senior experts in the field, make specific recommendations to design and implement consumer wellbeing strategies. These recommendations are for marketing executives to maximize their effectiveness and help consumers achieve optimal levels of happiness (overall happiness, consumer happiness, and consumption happiness), which in turn could enhance organizational return on investment through customer loyalty, repeat patronage, sales, and profit. The book reviews and integrates learnings from the research on happiness in several fields of study, namely, quality-of-life studies, marketing, consumer studies, social psychology, and behavioral economics, and is of interest to marketing executives and academics from various fields working on consumers and consumer wellbeing.

ISBN: 9783032044433$q(electronic bk.)

Standard No.: 10.1007/978-3-032-04443-3doiSubjects--Topical Terms:

185170
Consumer behavior.

LC Class. No.: HF5415.32

Dewey Class. No.: 658.8342

Happiness in the marketplacea study of consumption, consumers and wellbeing /
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