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Innovation diffusion models :theory and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Innovation diffusion models :Mariangela Guidolin.
其他題名:	theory and practice /
作者:	Guidolin, Mariangela,
出版者:	hoboken, NJ :Wiley,2024.
面頁冊數:	xxxii, 186 p. :ill., maps ;24 cm.
標題:	New productsMarketing
ISBN:	9781119756200 :

Innovation diffusion models :theory and practice /
Guidolin, Mariangela,

Innovation diffusion models :theory and practice /Mariangela Guidolin. - hoboken, NJ :Wiley,2024. - xxxii, 186 p. :ill., maps ;24 cm.

Includes bibliographical references and index.

"New product growth models - also called innovation diffusion models - are used to describe and forecast the evolution in time of sales of new products. Commercial products are characterized by a finite life cycle, which follows a nonlinear path, namely birth, growth, maturity, and decline. Previously, traditional time series frameworks such as ARIMA models have been used, however, they do not prove a satisfactory choice. A growing need for quantitative marketing in today's market is driving the development of new product diffusion models to determine the life cycle of a new product. The statistical techniques involved in new model estimations combine time series analysis with nonlinear regression techniques, which this book shall explore. Innovation Diffusion Models: Theory and Practice fully assesses the main mathematical features of the models, discussing the meaning of the parameters from the marketing point of view with several real-data examples; presents and discuss the statistical aspects involved in model estimation and selection; presents and discusses forecasting and explanatory ability of the proposed models with real-data applications in several industrial and commercial sector and proposes new ideas for future achievements in research and commercial practice."--

ISBN: 9781119756200 :NT$2629

LCCN: 2023022913Subjects--Topical Terms:

1011730
New products
--Marketing

LC Class. No.: HF5415.153 / .G88 2024

Dewey Class. No.: 658.5/750688

Innovation diffusion models :theory and practice /
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100 1 $a Guidolin, Mariangela, $e author. $3 1011729
245 1 0 $a Innovation diffusion models : $b theory and practice / $c Mariangela Guidolin.
260 $a hoboken, NJ : $b Wiley, $c 2024.
300 $a xxxii, 186 p. : $b ill., maps ; $c 24 cm.
504 $a Includes bibliographical references and index.
520 $a "New product growth models - also called innovation diffusion models - are used to describe and forecast the evolution in time of sales of new products. Commercial products are characterized by a finite life cycle, which follows a nonlinear path, namely birth, growth, maturity, and decline. Previously, traditional time series frameworks such as ARIMA models have been used, however, they do not prove a satisfactory choice. A growing need for quantitative marketing in today's market is driving the development of new product diffusion models to determine the life cycle of a new product. The statistical techniques involved in new model estimations combine time series analysis with nonlinear regression techniques, which this book shall explore. Innovation Diffusion Models: Theory and Practice fully assesses the main mathematical features of the models, discussing the meaning of the parameters from the marketing point of view with several real-data examples; presents and discuss the statistical aspects involved in model estimation and selection; presents and discusses forecasting and explanatory ability of the proposed models with real-data applications in several industrial and commercial sector and proposes new ideas for future achievements in research and commercial practice."-- $c Provided by publisher.
650 0 $a New products $x Marketing $x Mathematical models. $3 1011730
650 0 $a Diffusion of innovations. $3 207333