Brand name products - Management.

Eating the big fishhow challenger brands can compete against brand leaders / by: (書目-電子資源)

Organizations in the face of crisismanaging the brand and stakeholders / by: (書目-電子資源)

Grow the corehow to focus on your core business for brand success / by: (書目-電子資源)

The road to luxurythe evolution, markets and strategies of luxury brand management / by: (書目-電子資源)

Wise family businessfamily identity steering brand success / by: (書目-電子資源)

Global brand strategyworld-wise marketing in the age of branding / by: (書目-電子資源)

Identity-based brand managementfundamentals, strategy, implementation, controlling / by: (書目-電子資源)

The power of communicating the family firm statusthe positive effect of family firms as a brand on consumer buying behavior and consumer happiness / by: (書目-電子資源)

Building brand equity and consumer trust through radical transparency practices by: (書目-電子資源)

Building consumer-brand relationship in luxury brand management by: (書目-電子資源)

Strategic retail management and brand managementtrends, tactics, and examples / by: (書目-電子資源)

Sustainable luxuryan international perspective / by: (書目-電子資源)

Luxury brand managementin digital and sustainable times / by: (書目-電子資源)

B2B brand managementincorporating performance branding, transformative marketing and artificial intelligence / by: (書目-電子資源)