Branding (Marketing).

Brand failuresthe truth about the 100 biggest branding mistakes of all time / by: (書目-電子資源)

Personality not included :why companies lose their authenticity--and how great brands get it back by: (書目-電子資源)

Reinventing interactive and direct marketing :leading experts show how to maximize digital ROI with iDirect and iBranding imperatives by: (書目-電子資源)

Sell the brand first :how to sell your brand and create lasting customer loyalty by: (書目-電子資源)

The mindful marketerhow to stay present and profitable in a data-driven world / by: (書目-電子資源)

Interactive marketing.

Decision making.

Business and Management.

Sales & marketing management.

Brand name products

Direct marketing.

Branding (Marketing).

Strategic planning.

Sales & marketing.

Authenticity (Philosophy).

Product management.

Customer relations.

Consumer satisfaction.

Customer loyalty.