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主題
Mass media - Management.
概要
作品:
11 作品在 7 項出版品 7 種語言
書目資訊
Managing electronic mediamaking, marketing, and moving digital content /
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The four stages of highly effective crisis managementhow to manage the media in the digital age /
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Employee engagement in media managementcreativeness and organizational development /
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De-convergence of global media industries
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Managing media firms and industrieswhat's so special about media management? /
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Value-oriented media managementdecision making between profit and responsibility /
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Managing media and digital organizations
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Myth in modern media management and marketing
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Media managementstrategy, business models and case studies /
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(書目-電子資源)
Media and digital management
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Media and change managementcreating a path for new content formats, business models, consumer roles, and business responsibility /
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Online social networks.
Industrial Organization.
Media Research.
Media and Communication.
Media Studies.
Business Strategy/Leadership.
Marketing.
Business and Management.
Ethics.
Business
Management.
Organizational change
Media Management.
Media Sociology.
Public relations.
Organization/Planning.
Business Ethics.
Digital media
Mass media
TECHNOLOGY & ENGINEERING
Business Information Systems.
Economics/Management Science.
Mass media and business.
Culture and Technology.
Cultural Management.
Media Policy and Politics.
Crisis management.
Human Resource Management.
Communication Studies.
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