Languages
Mouncey, Peter.
Overview
| Works: | 0 works in 1 publications in 1 languages | |
|---|---|---|
Titles
Market research best practice :30 visions for the future : a compilation of discussion papers, case studies and methodologies from ESOMAR /
by:
Mouncey, Peter.; Wimmer, Frank.
(Language materials, printed)
Marketing value metrics :a new metrics model to measure marketing effectiveness /
by:
Maklan, Stan.; McDonald, Malcolm.; Mouncey, Peter.
(Electronic resources)
Marketing accountabilityhow to measure marketing effectiveness /
by:
McDonald, Malcolm.; Mouncey, Peter.; ebrary, Inc.
(Electronic resources)
Subjects