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Marketing accountabilityhow to measu...

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McDonald, Malcolm.

Marketing accountabilityhow to measure marketing effectiveness /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing accountabilityMalcolm McDonald and Peter Mouncey.
Reminder of title:	how to measure marketing effectiveness /
Author:	McDonald, Malcolm.
other author:	Mouncey, Peter.
Published:	London ;Kogan Page,2009.
Description:	viii, 293 p. :ill.
Subject:	MarketingManagement.
Online resource:	An electronic book accessible through the World Wide Web; click to view
ISBN:	9780749457525 (ebook)

Marketing accountabilityhow to measure marketing effectiveness /
McDonald, Malcolm.

Marketing accountabilityhow to measure marketing effectiveness /[electronic resource] :Malcolm McDonald and Peter Mouncey. - London ;Kogan Page,2009. - viii, 293 p. :ill.

Includes bibliographical references and index.

Electronic reproduction.
Palo Alto, Calif. :
ebrary,
2009.

Available via World Wide Web.

ISBN: 9780749457525 (ebook)Subjects--Topical Terms:

200067
Marketing
--Management.Index Terms--Genre/Form:

214472
Electronic books.

LC Class. No.: HF5415.13 / .M369159 2009eb

Dewey Class. No.: 658.80072

Marketing accountabilityhow to measure marketing effectiveness /
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035 $a ebr10309991
040 $a CaPaEBR $c CaPaEBR
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082 0 4 $a 658.80072 $2 22
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245 1 0 $a Marketing accountability $h [electronic resource] : $b how to measure marketing effectiveness / $c Malcolm McDonald and Peter Mouncey.
260 $a London ; $a Philadelphia : $b Kogan Page, $c 2009.
300 $a viii, 293 p. : $b ill.
504 $a Includes bibliographical references and index.
533 $a Electronic reproduction. $b Palo Alto, Calif. : $c ebrary, $d 2009. $n Available via World Wide Web. $n Access may be limited to ebrary affiliated libraries.
650 0 $a Marketing $x Management. $3 200067
650 0 $a Marketing $x Cost effectiveness. $3 482035
655 7 $a Electronic books. $2 local. $3 214472
700 1 $a Mouncey, Peter. $3 266270
710 2 $a ebrary, Inc. $3 303299
856 4 0 $u http://site.ebrary.com/lib/nukslib/Doc?id=10309991 $z An electronic book accessible through the World Wide Web; click to view

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EB HF5415.13 .M369159 2009eb 2009

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http://site.ebrary.com/lib/nukslib/Doc?id=10309991

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