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Kapferer, Jean-Noel.

Overview

Works:	2 works in 1 publications in 1 languages

Titles

The new strategic brand management :creating and sustaining brand equity long term / by: Kapferer, Jean-Noel. (Language materials, printed)

Advances in luxury brand management by: Kapferer, Jean-Noel.; SpringerLink (Online service) (Electronic resources)

Subjects

Branding. Business and Management. Brand name products Customer Relationship Management. Luxury goods industry. Market Research/Competitive Intelligence. Consumer Behavior.

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