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The new strategic brand management :creating and sustaining brand equity long term /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The new strategic brand management :Jean-Noel Kapferer.
Reminder of title:	creating and sustaining brand equity long term /
Author:	Kapferer, Jean-Noel.
Published:	London ;Kogan Page,c2008.
Description:	xv, 560 p. :ill. ;25 cm.
Subject:	Brand name productsManagement.
Online resource:	http://www.loc.gov/catdir/toc/ecip0727/2007037849.html
ISBN:	0749450851 (pbk.)

The new strategic brand management :creating and sustaining brand equity long term /
Kapferer, Jean-Noel.

The new strategic brand management :creating and sustaining brand equity long term /Jean-Noel Kapferer. - 4th ed., [New ed.]. - London ;Kogan Page,c2008. - xv, 560 p. :ill. ;25 cm.

Includes bibliographical references (p. [531]-544) and index.

ISBN: 0749450851 (pbk.)

LCCN: 2007037849Subjects--Topical Terms:

211030
Brand name products
--Management.

LC Class. No.: HD69.B7 / K17 2008

Dewey Class. No.: 658.8/343

The new strategic brand management :creating and sustaining brand equity long term /
LDR:00869nam 2200229 a 4500 001 239244
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008 100331s2008 enka 001 0 eng
010 $a 2007037849
020 $a 0749450851 (pbk.)
020 $a 9780749450854 (pbk.) : $c NT $1 010
035 $a (OCoLC)172521751
035 $a (OCoLC)ocn172521751
035 $a 2007037849
040 $a DLC $c DLC $d BAKER $d YDXCP $d BTCTA $d C#P $d BWK $d DLC
050 4 $a HD69.B7 $b K17 2008
082 0 0 $a 658.8/343 $2 22
100 1 $a Kapferer, Jean-Noel. $3 383122
245 1 4 $a The new strategic brand management : $b creating and sustaining brand equity long term / $c Jean-Noel Kapferer.
250 $a 4th ed., [New ed.].
260 $a London ; $a Philadelphia : $b Kogan Page, $c c2008.
300 $a xv, 560 p. : $b ill. ; $c 25 cm.
504 $a Includes bibliographical references (p. [531]-544) and index.
650 0 $a Brand name products $x Management. $3 211030
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip0727/2007037849.html