Greco, Albert N.

Overview

Works:	1 works in 5 publications in 1 languages

Titles

The college textbook publishing industry in the U.S. 2000-2022the search for competitive marketing strategies / by: Greco, Albert N.; SpringerLink (Online service) (Electronic resources)

The growth of the scholarly publishing industry in the U.S.a business history of a changing marketplace, 1939-1946 / by: Greco, Albert N.; SpringerLink (Online service) (Electronic resources)

Scholarly publishing in the humanities, 2000-2024marketing and communications challenges and opportunities / by: Greco, Albert N.; SpringerLink (Online service) (Electronic resources)

The strategic marketing of science, technology, and medical journalsa business history of a dynamic marketplace, 2000-2020 / by: Greco, Albert N.; SpringerLink (Online service) (Electronic resources)

The marketing of World War II in the US, 1939-1946a business history of the US government and the media and entertainment industries / by: Greco, Albert N.; SpringerLink (Online service) (Electronic resources)

Subjects