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Allen, Juliann.

Overview

Works:	1 works in 2 publications in 1 languages

Titles

Optimistic marketing in challenging timesserving ever-shifting customer needs : proceedings of the 2022 AMS Annual Conference, May 25-27, Monterey, CA, USA / by: Academy of Marketing Science. ((2022 :); Allen, Juliann.; Jochims, Bruna.; SpringerLink (Online service) (Electronic resources)

Celebrating the past and future of marketing and discovery with social impact2021 AMS Virtual Annual Conference and World Marketing Congress / by: Academy of Marketing Science. ((2020 :); Allen, Juliann.; Jochims, Bruna.; SpringerLink (Online service); Wu, Shuang. (Electronic resources)

Subjects

Marketing. Customer Relationship Management. Marketing Business Strategy and Leadership. Consumer Behavior. Customer Satisfaction.

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