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The advertising business :operations...

Jones, John Philip.

The advertising business :operations, creativity, media planning, integrated communications /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The advertising business :edited by John Philip Jones.
Reminder of title:	operations, creativity, media planning, integrated communications /
other author:	Jones, John Philip.
Published:	Thousand Oaks, Calif. :Sage Publications,c1999.
Description:	548 p. :ill. (some col.) ;24 cm.
Subject:	Advertising.
ISBN:	0761912398 (pbk.)

The advertising business :operations, creativity, media planning, integrated communications /
The advertising business :operations, creativity, media planning, integrated communications /edited by John Philip Jones. - Thousand Oaks, Calif. :Sage Publications,c1999. - 548 p. :ill. (some col.) ;24 cm.

Includes bibliographical references and indexes.

ISBN: 0761912398 (pbk.)

LCCN: 98040120 Subjects--Topical Terms:

191710
Advertising.

LC Class. No.: HF5813.U6 / A635 1999

Dewey Class. No.: 659.1

The advertising business :operations, creativity, media planning, integrated communications /
LDR:00655cam 2200193 a 450 001 147581
005 19990603163412.0
008 090528s1999 caua b 00100 eng
010 $a 98040120
020 $a 0761912398 (pbk.)
020 $a 076191238X : $c NT$2402
035 $a 00025570
040 $a DLC $c DLC $d DLC
041 $a eng
050 0 0 $a HF5813.U6 $b A635 1999
082 0 0 $2 21 $a 659.1
245 0 4 $a The advertising business : $b operations, creativity, media planning, integrated communications / $c edited by John Philip Jones.
260 $a Thousand Oaks, Calif. : $c c1999. $b Sage Publications,
300 $a 548 p. : $b ill. (some col.) ; $c 24 cm.
504 $a Includes bibliographical references and indexes.
650 $a Advertising. $3 191710
650 $a Advertising $z United States. $3 180525
700 $a Jones, John Philip. $3 193131