Advertising.
概要
作品: | 63 作品在 28 項出版品 28 種語言 |
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書目資訊
The advertising business :operations, creativity, media planning, integrated communications /
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Underdog advertisingproven principles to compete and win against the giants in any industry /
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Alcohol Advertising and Young People's DrinkingRepresentation, Reception and Regulation.
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Growing brands through sponsorshipan empirical investigation of brand image transfer in a sponsorship alliance /
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Advances in advertising research.the digital, the classic, the subtle, and the alternative /(Vol. VI)
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The new advertisingbranding, content, and consumer relationships in the data-driven social media era /
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The art of client servicethe classic guide, updated for today's marketers and advertisers /
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