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Marketing management :a strategic de...
~
Boyd, Harper W.
Marketing management :a strategic decision-making approach /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Marketing management :Harper W. Boyd, Jr. ... [et al.].
Reminder of title:
a strategic decision-making approach /
other author:
Boyd, Harper W.
Published:
Boston, Mass. :McGraw-Hill,c2002.
Description:
xxi, 594 p. :ill. ;26 cm. +1 computer laser optical disc (4 3/4 in.)
Series:
The McGraw-Hill/Irwin series in marketing
Subject:
MarketingManagement.
ISBN:
0072315237 (pbk.) :
Marketing management :a strategic decision-making approach /
Marketing management :
a strategic decision-making approach /Harper W. Boyd, Jr. ... [et al.]. - 4th ed. - Boston, Mass. :McGraw-Hill,c2002. - xxi, 594 p. :ill. ;26 cm. +1 computer laser optical disc (4 3/4 in.) - The McGraw-Hill/Irwin series in marketing.
Includes bibliographical references and indexes.
System requirements: IBMPC, or 100% compatible computer, Microsoft Windows 95 or highe
ISBN: 0072315237 (pbk.) :NT$2554
LCCN: 2001030192Subjects--Topical Terms:
200067
Marketing
--Management.
LC Class. No.: HF5415.13 / M345 2002
Dewey Class. No.: 658.8
Marketing management :a strategic decision-making approach /
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Marketing management :
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a strategic decision-making approach /
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Harper W. Boyd, Jr. ... [et al.].
250
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4th ed.
260
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Boston, Mass. :
$c
c2002.
$b
McGraw-Hill,
300
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xxi, 594 p. :
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ill. ;
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26 cm. +
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1 computer laser optical disc (4 3/4 in.)
440
4
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The McGraw-Hill/Irwin series in marketing
504
$a
Includes bibliographical references and indexes.
538
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System requirements: IBMPC, or 100% compatible computer, Microsoft Windows 95 or highe
650
$a
Marketing
$x
Management.
$3
200067
700
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Boyd, Harper W.
$3
204771
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西方語文圖書區(四樓)
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Items
3 records • Pages 1 •
1
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Material type
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Attachments
320000140105
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415.13 M345 2002
一般使用(Normal)
On shelf
0
with 1 CD-ROM
320000501363
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415.13 M345 2002 c.2
一般使用(Normal)
On shelf
0
300080016557
流通服務臺(二樓)
1圖書
書所附之電腦檔
CF HF5415.13 M345 Dk.1 2002
一般使用(Normal)
On shelf
0
3 records • Pages 1 •
1
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