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The rhetoric and reality of marketin...
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Kitchen, Philip J.
The rhetoric and reality of marketing :an international managerial approach /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
The rhetoric and reality of marketing :edited by Philip J. Kitchen.
Reminder of title:
an international managerial approach /
other author:
Kitchen, Philip J.
Published:
Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2003.
Description:
xix, 202 p. :ill. ;23 cm.
Subject:
MarketingManagement.
ISBN:
0333987322 :
The rhetoric and reality of marketing :an international managerial approach /
The rhetoric and reality of marketing :
an international managerial approach /edited by Philip J. Kitchen. - Houndmills, Basingstoke, Hampshire ;Palgrave Macmillan,2003. - xix, 202 p. :ill. ;23 cm.
Includes bibliographical references (p. 183-192) and index.
ISBN: 0333987322 :NT$2528
LCCN: 2002192664Subjects--Topical Terms:
200067
Marketing
--Management.
LC Class. No.: HF5415.13 / R472 2003
Dewey Class. No.: 658.8
The rhetoric and reality of marketing :an international managerial approach /
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an international managerial approach /
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edited by Philip J. Kitchen.
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2003.
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Palgrave Macmillan,
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23 cm.
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Includes bibliographical references (p. 183-192) and index.
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Kitchen, Philip J.
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209582
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西方語文圖書區(四樓)
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1 records • Pages 1 •
1
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320000215022
西方語文圖書區(四樓)
1圖書
一般圖書
HF5415.13 R472 2003
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1 records • Pages 1 •
1
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