| Record Type: |
Language materials, printed
: Monograph/item
|
| Title/Author: |
Using market knowledge /Rohit Deshpande, editor. |
| other author: |
Deshpande, Rohit. |
| Published: |
Thousand Oaks, Calif. :Sage Publications,c2001. |
| Description: |
vii, 391 p. :ill. ;23 cm. |
| Subject: |
MarketingManagement. |
| ISBN: |
0761921974 (cloth : alk. paper) |