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Brand manners :how to create the sel...

Gordon, William.

Brand manners :how to create the self-confident organisation to live the brand /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Brand manners :Hamish Pringle and William Gordon.
Reminder of title:	how to create the self-confident organisation to live the brand /
Author:	Pringle, Hamish.
other author:	Gordon, William.
Published:	Chichester ;Wiley,2003.
Description:	xiv, 314 p. :ill. ;23 cm.
Subject:	Marketing.
ISBN:	0470856106 (pbk.) :

Brand manners :how to create the self-confident organisation to live the brand /
Pringle, Hamish.

Brand manners :how to create the self-confident organisation to live the brand /Hamish Pringle and William Gordon. - [1st pbk. ed.]. - Chichester ;Wiley,2003. - xiv, 314 p. :ill. ;23 cm.

Includes bibliographical references (p. [299]-302) and index.

ISBN: 0470856106 (pbk.) :NT$648

LCCN: 2001267155

Nat. Bib. No.: GBA0-V2013Subjects--Topical Terms:

182957
Marketing.

LC Class. No.: HF5415 / P957 2003

Dewey Class. No.: 658.8/27

Brand manners :how to create the self-confident organisation to live the brand /
LDR:00665nam 2200193 a 450 001 153770
005 19971111170218.0
008 090528s2003 enka 001 0 eng
010 $a 2001267155
015 $a GBA0-V2013
020 $a 0470856106 (pbk.) : $c NT$648
035 $a 00084112
040 $a UKM $c UKM $d DLC
050 $a HF5415 $b P957 2003
082 0 0 $2 21 $a 658.8/27
100 $a Pringle, Hamish. $3 209895
245 1 0 $a Brand manners : $b how to create the self-confident organisation to live the brand / $c Hamish Pringle and William Gordon.
250 $a [1st pbk. ed.].
260 $a Chichester ; $a New York : $c 2003. $b Wiley,
300 $a xiv, 314 p. : $b ill. ; $c 23 cm.
504 $a Includes bibliographical references (p. [299]-302) and index.
650 $a Marketing. $3 182957
650 $a Brand name products. $3 202795
700 $a Gordon, William. $3 209894