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Buzz :harness the power of influence...

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Matathia, Ira.

Buzz :harness the power of influence and create demand /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Buzz :Marian Salzman, Ira Matathia, Ann O'Reilly.
Reminder of title:	harness the power of influence and create demand /
Author:	Salzman, Marian L.
other author:	Matathia, Ira.
Published:	Hoboken, N.J. :J. Wiley,c2003.
Description:	x, 246 p. :ill. ;24 cm.
Subject:	Advertising.
ISBN:	0471273457 :

Buzz :harness the power of influence and create demand /
Salzman, Marian L.

Buzz :harness the power of influence and create demand /Marian Salzman, Ira Matathia, Ann O'Reilly. - Hoboken, N.J. :J. Wiley,c2003. - x, 246 p. :ill. ;24 cm.

Includes bibliographical references and index.

ISBN: 0471273457 :NT$863

LCCN: 2002156137Subjects--Topical Terms:

191710
Advertising.

LC Class. No.: HF5823 / S186 2003

Dewey Class. No.: 658.8

Buzz :harness the power of influence and create demand /
LDR:00576nam 2200181 a 450 001 153772
005 19971111171003.0
008 090528s2003 njua 001 0 eng
010 $a 2002156137
020 $a 0471273457 : $c NT$863
035 $a 00084114
040 $a DLC $c DLC $d DLC
042 $a pcc
050 $a HF5823 $b S186 2003
082 0 0 $2 21 $a 658.8
100 $a Salzman, Marian L. $3 209901
245 1 0 $a Buzz : $b harness the power of influence and create demand / $c Marian Salzman, Ira Matathia, Ann O'Reilly.
260 $a Hoboken, N.J. : $c c2003. $b J. Wiley,
300 $a x, 246 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
650 $a Advertising. $3 191710
650 $a Marketing. $3 182957
650 $a Demand (Economic theory) $3 209902
700 $a Matathia, Ira. $3 209899
700 $a O'Reilly, Ann. $3 209900

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1 records • Pages 1 •
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320000214264

西方語文圖書區(四樓)

1圖書

一般圖書

HF5823 S186 2003

一般使用(Normal)

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1 records • Pages 1 •
1

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